**Focus, Scope, & Impact:** + **Leads** the customization of content for NUTRITION category touchpoints and/or channel based on key occasions and relevant triggers + **Leads** Shopper Promotions when it is a critical component of the big idea and scalable to ensure relevance and efficiency + **Helps** manage the Hong Kong master-calendar of Shopper Activation for the portfolio of Categories to ensure effective portfolio approach towards every channel + **Designing and implementing E2E path-to-purchases** that reflect technology trends, disruptive market forces and competition, and take into account consumer and shopper behavior and needs + Connecting brand experiences with brand rituals building in order to significantly improve **weekly + conversion** + Designing the **next generation of consumer & shopper engagement strategy** using both digital and physical touchpoints to deliver an end to end seamless experience, before, during and after purchase. + **Leads** Shopper execution guidelines and **Supports** Marketing Execution by handing over to Frontline Marketing robust activation tool kits and materials for seamless market activation + Role will require frequent communication with OU Frontline teams, Commercial / Channel Leads and close collaboration with End-to-End XP Design Strategy + Role will also interact frequently with external parties, particularly agencies and POS companies **Qualification & Requirements** **Experience** + Experience in Marketing/Shopper Marketing/Franchise Marketing, Project Management and Agency Management + Experience working in **cross** **-functional and cross-geographical teams is preferred** + Experience working with marketing **in the field is preferred** **Work Focus** + Ability to **gather shopper insights** from multiple consumer segments and **connect the dots into a strategic direction** towards channel execution + Ability **to translate E2E Journeys into concrete activation** per shopper touchpoint/channels + Ability to brief agencies to develop content and communication materials for multiple channels + Ability to **orchestrate multiple stakeholders** , delivering the most effective and efficient tool kits for market execution + Expertise in working with different internal partners (i.e. category, bottler & brand consistency team) + Expertise in **working with different external partners** (i.e.: agencies, production houses... ) + Ability to work in **Agile** cross-functional teams **KEY Knowledge REQUIREMENTS** MASTERY OF (REQUIRED) + SHOPPER INSIGHTS AND MARKETING + CHANNEL INSIGHT AND EXECUTION + PROJECT MANAGEMENT + CUSTOMER/SHOPPER JOURNEY + BOTTLERS RTM BROAD EXPERTISE IN (GOOD TO HAVE) + BOTTLER MANAGEMENT + CAPABILITY BUILDING + AGENCY MANAGEMENT Annual Incentive Reference Value Percentage:15 Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target. We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.