The On-Premise E&D Senior Manager in the Commercial W@POS function will be responsible for driving basket Incidence and develop integrated PICOS in E& channel based on shopper insights and channel strategies. This role requires leading E&D channel E2E commerce including integrating shopper marketing resource into channel 360 IA plan with marketing team, co work on OBPPC (Occasion, Brand, Package, Price & Channel) strategies with RGM team as well as VTM (Value-to-Market) processes and customer solutions. This role also responsible for E&D channel 360 IA alignment and execution result with Franchise and Bottling Group SCCL,CBL and ZH. Under Win@POS function, this role will report to on premise director and collaborate with channel strategy, Cold Drink development and Execution excellence team to drive E2E channel planning. **Key Responsibilities:** **​L** **ea** **ding E&D channel development cross system integration** + Build E&D Channel role for 5 key categories + Lead E&D channel basket incidence driving with shopper marketing resource integration + Lead E&D sub channel PICOS development and shopper toolkits development + Lead E&D incidence drive like O2O and Combo development + Co work with RGM and RTM to develop segmented OBPPC strategies and future RTM strategies for E&D + Enable E&D chain customer development and conversion **Always On PACE Strategy and Execution:** + Build and implement on-premise channel PACE strategies to drive market growth. + Study hot spot effectiveness and develop activation and POSM tools to enhance market presence and consumer engagement. + Co-work with Shopper X to build Occasion based communication development **Co-work with Marketing team to develop E&D channel IWP Execution plan** + Develop channel plans to support Category IWP execution in the market and drive transactions. + Develop channel tools kit for IWP execution in hot spot + Lead the marketing ATL resource like KOL to connect with customer development and incidence drive + Ensure effective end-to-end execution of PicOS in collaboration with BG and Franchise teams. **Lead Meal O2O platform management and system capability building** + Lead System JBP with Meituan/ElM for Meal O2O annual contract + Lead System meal O2O and Online Combo by window activation plan and resource allocation + Lead system O2O and Online Combo capability building and tools development **Qualifications:** + Bachelor's degree in Business, Marketing, or a related field + Minimum of 5 years of experience in commercial management within the Consumer Packaged Goods (CPG) industry and prefer to Beer Industry experience + Proven expertise in channel development experience in E&D channel + Strong understanding of shopper insights, channel strategies, and VTM processes. + Experience in mean O2O capability or Vending development + Demonstrated ability to synchronize ATL and BTL marketing resources. + Excellent analytical, strategic planning, and project management skills. + Ability to work collaboratively with cross-functional teams and stakeholders. + Strong leadership and effective communication skills. Annual Incentive Reference Value Percentage:15 Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target. We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.