Location(s):

China

City/Cities:

Shanghai

Travel Required:

00% - 25%

Relocation Provided:

No

Job Posting End Date:

July 24, 2025

Shift:

Job Description Summary:

The On-Premise E&D Senior Manager in the Commercial W@POS function will be responsible for driving basket Incidence and develop integrated PICOS in E& channel based on shopper insights and channel strategies. This role requires leading E&D channel E2E commerce including integrating shopper marketing resource into channel 360 IA plan with marketing team, co work on OBPPC (Occasion, Brand, Package, Price & Channel) strategies with RGM team as well as VTM (Value-to-Market) processes and customer solutions. This role also responsible for E&D channel 360 IA alignment and execution result with Franchise and Bottling Group SCCL,CBL and ZH. Under Win@POS function, this role will report to on premise director and collaborate with channel strategy, Cold Drink development and  Execution excellence team to drive E2E channel planning.

Key Responsibilities:

​Leading E&D channel development cross system integration

Build E&D Channel role for 5 key categoriesLead E&D channel basket incidence driving with shopper marketing resource integrationLead E&D sub channel PICOS development and shopper toolkits developmentLead E&D incidence drive like O2O and Combo developmentCo work with RGM and RTM to develop segmented OBPPC strategies and future RTM strategies for E&DEnable E&D chain customer development and conversion

Always On PACE Strategy and Execution:

Build and implement on-premise channel PACE strategies to drive market growth.Study hot spot effectiveness and develop activation and POSM tools to enhance market presence and consumer engagement.Co-work with Shopper X to build Occasion based communication development

Co-work with Marketing team to develop E&D channel IWP Execution plan

Develop channel plans to support Category IWP execution in the market and drive transactions.Develop channel tools kit for IWP execution in hot spotLead the marketing ATL resource like KOL to connect with customer development and incidence driveEnsure effective end-to-end execution of PicOS in collaboration with BG and Franchise teams.

Lead Meal O2O platform management and system capability building

Lead System JBP with Meituan/ElM for Meal O2O annual contractLead System meal O2O and Online Combo by window activation plan and resource allocationLead system O2O and Online Combo capability building and tools development

Qualifications:

Bachelor’s degree in Business, Marketing, or a related fieldMinimum of 5 years of experience in commercial management within the Consumer Packaged Goods (CPG) industry and prefer to Beer Industry experienceProven expertise in channel development experience in E&D channelStrong understanding of shopper insights, channel strategies, and VTM processes.Experience in mean O2O capability or Vending developmentDemonstrated ability to synchronize ATL and BTL marketing resources.Excellent analytical, strategic planning, and project management skills.Ability to work collaboratively with cross-functional teams and stakeholders.Strong leadership and effective communication skills.

Skills:

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.