Senior Manager, Mid-Market Sales Development @ Intuit Mailchimp
Intuit
**Overview**
Intuit Mailchimp is seeking an experienced and highly motivated Senior Manager, Mid-Market Sales Development to lead and coach our growing outbound SDR team. This is a hybrid role, based out of our Atlanta office. You will play a crucial role in building a best-in-class pre-sales organization in support of our rapid upmarket penetration. This team is focused on strategically breaking into new mid-market companies, driving pipeline, and enabling opportunities to bring the value of Mailchimp's omnichannel marketing platform to businesses looking to improve customer engagement, monetization, and retention.
**What you'll bring**
+ 5+ years of experience within SaaS sales organizations, with at least 2+ years in a leadership role, preferably managing an SDR or BDR team in an outbound environment.
+ Proven track record of success in developing and implementing outbound sales strategies that result in pipeline generation and revenue growth.
+ Deep understanding of modern sales methodologies, sales technology (CRM, Sales Engagement Platforms, AI tools), and prospecting best practices.
+ Experience with building and refining outbound sequences, persona-based messaging, and sales playbooks.
+ Exceptional leadership, coaching, and talent development skills.
+ Strong analytical skills, proficient in leveraging data and metrics to drive insights and improve performance.
+ High level of business acumen and a foundational understanding of marketing concepts.
+ Exemplary interpersonal and communication skills, capable of building trust and engagement across diverse teams.
+ Strong drive for results, adaptability, and the ability to deal with ambiguity in a fast-paced environment.
+ Competitive, collaborative, and highly creative approach to problem-solving.
+ Experience with CRM (Salesforce), Sales Engagement Platform (Outreach), and prospecting tools (LinkedIn Sales Navigator, ZoomInfo).
**How you will lead**
**Strategic Pipeline Generation & Market Penetration** :
+ Develop and implement innovative strategies to effectively break into and penetrate new mid-market accounts, opening opportunities to sell Mailchimp's omnichannel marketing platform.
+ Lead the creation and continuous refinement of outbound sequences and playbooks, optimizing for engagement and meeting booking effectiveness.
+ Drive the implementation of persona-based messaging and tailored value propositions to resonate with diverse mid-market customer segments.
+ Champion the adoption and effective utilization of modern sales technologies, including AI agents and other productivity tools, to amplify the SDR team's reach and efficiency.
+ Ensure the SDRs effectively collaborate with their AE partners (1 SDR : 3 AE ratio) to strategically penetrate target mid-market companies.
+ Drive the generation of new qualified sales pipeline through proactive outreach via email, phone, and social channels.
+ Verify SDRs effectively articulate the value proposition of Mailchimp's omnichannel marketing platform, including email, SMS, and transactional products.
+ Ensure leads are qualified based on established criteria and seamlessly transitioned to partnered AEs.
**Team Leadership & Development** :
+ Coach, monitor, and inspire 8-12 SDRs daily, providing actionable feedback to enhance performance.
+ Lead performance management and career development for team members, fostering their growth within the organization and preparing them for future roles.
+ Design and execute comprehensive talent development and career pathing programs for SDRs.
+ Energize the team around ambitious daily, weekly, and monthly goals.
+ Work closely on the ground with SDRs out of the same location, with some SDRs potentially working remotely.
**Operational Excellence & Cross-Functional Collaboration:**
+ Collaborate extensively with cross-functional teams across Revenue Operations, Product Marketing, Sales Readiness, etc., to build and execute strategies to scale new customer growth.
+ Work closely with Mid-Market AE Managers to identify breakthrough engagement strategies and improve overall pipeline generation.
+ Identify key gaps in the business by leveraging metrics and observation.
+ Maintain accurate and up-to-date records of all prospecting activities and lead qualifications in our CRM system.
EOE AA M/F/Vet/Disability. Intuit will consider for employment qualified applicants with criminal histories in a manner consistent with requirements of local law.
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