NEW YORK, NY, 10176, USA
11 days ago
Senior Manager, Mid-Market Sales Development @ Intuit Mailchimp
**Overview** Intuit Mailchimp is seeking an experienced and highly motivated Senior Manager, Mid-Market Sales Development to lead and coach our growing outbound SDR team. This is a hybrid role, based out of our Atlanta office. You will play a crucial role in building a best-in-class pre-sales organization in support of our rapid upmarket penetration. This team is focused on strategically breaking into new mid-market companies, driving pipeline, and enabling opportunities to bring the value of Mailchimp's omnichannel marketing platform to businesses looking to improve customer engagement, monetization, and retention. **What you'll bring** + 5+ years of experience within SaaS sales organizations, with at least 2+ years in a leadership role, preferably managing an SDR or BDR team in an outbound environment. + Proven track record of success in developing and implementing outbound sales strategies that result in pipeline generation and revenue growth. + Deep understanding of modern sales methodologies, sales technology (CRM, Sales Engagement Platforms, AI tools), and prospecting best practices. + Experience with building and refining outbound sequences, persona-based messaging, and sales playbooks. + Exceptional leadership, coaching, and talent development skills. + Strong analytical skills, proficient in leveraging data and metrics to drive insights and improve performance. + High level of business acumen and a foundational understanding of marketing concepts. + Exemplary interpersonal and communication skills, capable of building trust and engagement across diverse teams. + Strong drive for results, adaptability, and the ability to deal with ambiguity in a fast-paced environment. + Competitive, collaborative, and highly creative approach to problem-solving. + Experience with CRM (Salesforce), Sales Engagement Platform (Outreach), and prospecting tools (LinkedIn Sales Navigator, ZoomInfo). **How you will lead** **Strategic Pipeline Generation & Market Penetration** : + Develop and implement innovative strategies to effectively break into and penetrate new mid-market accounts, opening opportunities to sell Mailchimp's omnichannel marketing platform. + Lead the creation and continuous refinement of outbound sequences and playbooks, optimizing for engagement and meeting booking effectiveness. + Drive the implementation of persona-based messaging and tailored value propositions to resonate with diverse mid-market customer segments. + Champion the adoption and effective utilization of modern sales technologies, including AI agents and other productivity tools, to amplify the SDR team's reach and efficiency. + Ensure the SDRs effectively collaborate with their AE partners (1 SDR : 3 AE ratio) to strategically penetrate target mid-market companies. + Drive the generation of new qualified sales pipeline through proactive outreach via email, phone, and social channels. + Verify SDRs effectively articulate the value proposition of Mailchimp's omnichannel marketing platform, including email, SMS, and transactional products. + Ensure leads are qualified based on established criteria and seamlessly transitioned to partnered AEs. **Team Leadership & Development** : + Coach, monitor, and inspire 8-12 SDRs daily, providing actionable feedback to enhance performance. + Lead performance management and career development for team members, fostering their growth within the organization and preparing them for future roles. + Design and execute comprehensive talent development and career pathing programs for SDRs. + Energize the team around ambitious daily, weekly, and monthly goals. + Work closely on the ground with SDRs out of the same location, with some SDRs potentially working remotely. **Operational Excellence & Cross-Functional Collaboration:** + Collaborate extensively with cross-functional teams across Revenue Operations, Product Marketing, Sales Readiness, etc., to build and execute strategies to scale new customer growth. + Work closely with Mid-Market AE Managers to identify breakthrough engagement strategies and improve overall pipeline generation. + Identify key gaps in the business by leveraging metrics and observation. + Maintain accurate and up-to-date records of all prospecting activities and lead qualifications in our CRM system. EOE AA M/F/Vet/Disability. Intuit will consider for employment qualified applicants with criminal histories in a manner consistent with requirements of local law.
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