At GEICO, we offer a rewarding career where your ambitions are met with endless possibilities. 

Every day we honor our iconic brand by offering quality coverage to millions of customers and being there when they need us most. We thrive through relentless innovation to exceed our customers’ expectations while making a real impact for our company through our shared purpose. 

When you join our company, we want you to feel valued, supported and proud to work here. That’s why we offer The GEICO Pledge: Great Company, Great Culture, Great Rewards and Great Careers.

The Senior Manager, Employer Branding, is responsible for developing and executing a compelling employer brand strategy that attracts, engages and retains top talent. The Senior Manager will lead cross functional marketing initiatives to position our company as an employer of choice – amplifying culture, values and experience through internal and external channels.

This role will shape how GEICO is perceived by prospective and current talent and will showcase our company, culture, rewards and great careers in a compelling way.

The Senior Manager of Employer Branding is a member of the associate experience team, partnering closely with talent acquisition, marketing, social media and communications to ensure brand consistency and measurable impact across recruitment, social media, content creation and employee engagement.

Key responsibilities:

This role will directly influence how internal and external stakeholders see us as an employer. By creating an authentic and compelling digital presence, this role will help GEICO stand out in a competitive job market.

Overseeing the implementation of GEICO’s associate value proposition and the GEICO Pledge within recruitment and retention efforts.Creating and executing plans to enhance GEICO’s position as an employer of choice, including social media content, recruitment marketing campaigns, recruitment materials and more.Overseeing the company's online presence on career sites, social media such as Handshake, Glassdoor and LinkedIn, and job boards, ensuring a consistent and positive image.Act as a strategic advisor and partner in other departments on specific content strategies to achieve functional or campaign objectivesStay on top of current employer branding best practices, emerging social media trends and competitor activity to ensure GEICO is staying competitive with industry peers.Defining and tracking key performance indicators (KPIs) related to employer branding, such as cost per hire, employee engagement, and candidate satisfaction.

Qualifications:

Bachelor’s degree in public relations, Communications, Journalism, Integrated Marketing or equivalent8-10 years of content development experience, preferably in financial services or other large consumer brandsMinimum of 3 years’ digital marketing experienceStrong understanding of employer branding principles and best practices.Experience in developing and executing marketing campaigns.Excellent communication and interpersonal skills.Ability to collaborate with cross-functional teams.Strong analytical and problem-solving skills.Proven leadership and team management skills.

This is a hybrid role, in our Chicago Office 3x a week

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Annual Salary

$115,825.00 - $181,425.00

The above annual salary range is a general guideline. Multiple factors are taken into consideration to arrive at the final hourly rate/ annual salary to be offered to the selected candidate. Factors include, but are not limited to, the scope and responsibilities of the role, the selected candidate’s work experience, education and training, the work location as well as market and business considerations.

 

At this time, GEICO will not sponsor a new applicant for employment authorization for this position.

 

The GEICO Pledge:

Great Company: At GEICO, we help our customers through life’s twists and turns. Our mission is to protect people when they need it most and we’re constantly evolving to stay ahead of their needs.

We’re an iconic brand that thrives on innovation, exceeding our customers’ expectations and enabling our collective success. From day one, you’ll take on exciting challenges that help you grow and collaborate with dynamic teams who want to make a positive impact on people’s lives.

Great Careers: We offer a career where you can learn, grow, and thrive through personalized development programs, created with your career – and your potential – in mind.  You’ll have access to industry leading training, certification assistance, career mentorship and coaching with supportive leaders at all levels.

Great Culture: We foster an inclusive culture of shared success, rooted in integrity, a bias for action and a winning mindset. Grounded by our core values, we have an an established culture of caring, inclusion, and belonging, that values different perspectives. Our teams are led by dynamic, multi-faceted teams led by supportive leaders, driven by performance excellence and unified under a shared purpose.

As part of our culture, we also offer employee engagement and recognition programs that reward the positive impact our work makes on the lives of our customers.

Great Rewards: We offer compensation and benefits built to enhance your physical well-being, mental and emotional health and financial future.

Comprehensive Total Rewards program that offers personalized coverage tailor-made for you and your family’s overall well-being.Financial benefits including market-competitive compensation; a 401K savings plan vested from day one that offers a 6% match; performance and recognition-based incentives; and tuition assistance.Access to additional benefits like mental healthcare as well as fertility and adoption assistance.Supports flexibility- We provide workplace flexibility as well as our GEICO Flex program, which offers the ability to work from anywhere in the US for up to four weeks per year.

The equal employment opportunity policy of the GEICO Companies provides for a fair and equal employment opportunity for all associates and job applicants regardless of race, color, religious creed, national origin, ancestry, age, gender, pregnancy, sexual orientation, gender identity, marital status, familial status, disability or genetic information, in compliance with applicable federal, state and local law. GEICO hires and promotes individuals solely on the basis of their qualifications for the job to be filled.

GEICO reasonably accommodates qualified individuals with disabilities to enable them to receive equal employment opportunity and/or perform the essential functions of the job, unless the accommodation would impose an undue hardship to the Company. This applies to all applicants and associates. GEICO also provides a work environment in which each associate is able to be productive and work to the best of their ability. We do not condone or tolerate an atmosphere of intimidation or harassment. We expect and require the cooperation of all associates in maintaining an atmosphere free from discrimination and harassment with mutual respect by and for all associates and applicants.