The Senior Manager, E-Commerce will deliver digital commerce growth for our brands across omnichannel retailers, online marketplaces, and pureplay. This role will own the end-to-end e-commerce marketing strategy, execution, and performance while providing cross-functional leadership and agency oversight. The ideal candidate has a strong background in Retail Media strategy & execution, Digital Shelf content development, optimization, and syndication, and experience collaborating with customer sales teams. Responsibilities Include: + Define and execute e-commerce marketing strategy and objectives aligned with overall business goals across channels (Omnichannel, Online Marketplaces, PurePlay/Quick Commerce). + Identify the resources needed to deliver eCommerce growth objectives and build into Omni-Channel Strategy Team annual and 3-year plans. + Build relationships and drive Influence with cross functional team members such as brand marketing, sales, category management, and insights, to advance eCommerce objections across the organization. + Retail Media & Performance Marketing - Lead Retail Media strategy, including sponsored search and display media, and be accountable to execution across all platforms (Walmart, Kroger, Target, Instacart, etc.) + Set performance KPIs and oversee campaign execution, budget management, and optimization. + Set guidelines and guardrails for retail media investment as part of customer JBP and annual selling cycles. + Partner closely with customer sales teams and ShopCom customer leads to incorporate retail media strategy within overall customer marketing plans. + Partner closely with Wells Media Team to integrate retail media investment into full funnel IMC planning for brands. + Digital Shelf Excellence - Responsible for developing Digital Shelf Excellence strategy including PDP content (images, copy, reviews) to drive online visibility and conversion, and organic optimization drivers for priority customers. + Build relationships with online grocery / retailer.com merchandising teams to translate holistic brand and customer goals to the digital shelf. + Partner with brand marketing teams to ensure brand positioning and key RTBs are communicated in content strategy. + Partner with Wells Data Management Team to ensure timely and accurate syndication of Digital Shelf Content across customers. + Manage direct report to lead execution and management of Digital Shelf strategies. + Agency and Partner Management - Lead retail media agency team (part of media AOR) to execute retail media investment to achieve eCommerce marketing objectives. + Define best practices, learning agendas, and needs for score carding and data visualization. + Ensure retail media, particularly offline programmatic display strategies, are integrated as part of total media planning process for media agency. + Identify external resources / agencies / services required to achieve Digital Shelf excellence and be responsible for plan to ensure successful implementation with the org. + Data Analytics & Insights - Develop eCommerce / online scorecards including sales performance, media performance, and digital shelf health. + Leverage data from internal systems, retail platforms, and 3rd-party tools to drive decisions and improve ROI. + Partner with BI and analytics teams to build dashboards and performance tracking tools + Innovation & Thought Leadership - Stay ahead of trends in e-commerce, digital media, and consumer behavior to inform strategy and recommend innovation pilots. Wells Enterprises, Inc. is the largest privately held ice cream manufacturer in the United States. Founded in 1913 by Fred H. Wells and run by the Wells family for generations, the company is an independent operating company of the Ferrero Group, one of the global leaders in sweet, packaged foods. Wells produces more than 200 million gallons of ice cream per year and distributes products in all 50 states. Wells manufactures its signature brand Blue Bunny®, lower-calorie Halo Top®, the iconic Bomb Pop®, and Blue Ribbon Classics®. Wells employs nearly 4,000 ice cream aficionados across the country. The company is headquartered in Le Mars, Iowa, where Wells has made Le Mars the “Ice Cream Capital of the World” as the largest manufacturer of ice cream in one location. Wells operates two manufacturing plants in Le Mars, Iowa, a manufacturing plant in Dunkirk, New York, and a manufacturing facility in Henderson, Nevada. Learn more at www.wellsenterprisesinc.com . **What We Offer** At Wells, we’re proud to support our employees with comprehensive benefits that enhance health, financial wellness, and include paid time off (PTO). Eligible employees may also receive an annual incentive bonus based on Company performance. Learn more about our benefits here (https://wellsenterprisesinc.com/news/benefits) . **Requisition ID** : 2208578