The opportunity

The Senior Manager, Digital Marketing will support the development, implementation and maintenance and reporting of digital marketing at OTPP. This individual will work in partnership with Investments, P&C, Member Services and Corporate Communications to support the digital transformation journey OTPP is on.

Who you'll work with

You will work with partners across the organization, to develop capabilities and competence in digital channels and technologies (e.g. Personalization, rapid content publishing, analytics + insights)

You will be responsible for crafting the critical metric framework to measure all digital brand activity for OTPP. Your deep understanding of data & analytics will be used to build dashboards and data visualization tools to report on performance of digital activity across paid and owned channels while bringing forward optimization recommendations to continually improve performance.

Lead full MarTech implementation and maintenance frameworks including running an Adobe Experience Manager ecosystem for Corporate, Investments, P&C and Brand. Input and execute on the strategy, integration and enablement of AdTech + MarTech that drives OTPP marketing initiatives across all channels and platforms

Actively collaborate with partners across IT, Product Delivery Member Services and Brand to evaluate technologies alongside business requirements

Contact on Adobe Marketing products including Experience Manager, Launch. Target, Analytics and Audience Manager

Contact for personalization and regionalization strategies on corporate website

Business owner of digital UI, new capability development as it relates to Corp website.

Support authoring and publishing as needed on corporate website

In partnership with Senior Manager Brand & Content Strategy develop and lead website governance model for technology, SEO, and analytics

Lead all aspects of development of component elements and improvements as the need arises for Day 2

Work in collaboration to develop search landscapes and support, on-page, off-page and technical SEO optimization

Support accessibility, optimization and maintenance for OTPP.com

Support growth strategies, process and maintenance frameworks for all OTPP corporate social media channels including Twitter and LinkedIn and improve organic performance and growth

Review new technologies and keep the company at the forefront of developments in digital marketing, leading growth into key channels and exploring value-add marketing tactics

Stay abreast and share all digital standard methodologies across channels and technologies

Lead development of social monitoring capability

Lead team responsible for paid media executions (including in housing of paid media) for OTPP across owned channels and paid media including social, SEM and display

Manage and optimize always-on inbound marketing strategy for OTPP including SEM, Paid Social, Display alongside internal and external partners

Partner with Sr. Manager Brand & Content to streamline audiences, build growth verticals and adjacent targets to continually drive up OTPP brand equity

Manage digital performance in real-time to optimize and improve campaigns while in market

Own paid media strategies globally including supporting with net-new platforms in alignment with key growth geographies and regions

Design, build and implementation of advanced omni-channel analytics and reporting frameworks for OTPP using key toolset including Adobe Analytics, SiteImprove, SEMRush and Hootsuite

Monitor performance, find opportunities for optimization and testing, and ensure accurate tracking is in place on all digital experiences (ensure digital standard methodologies are embedded in marketing campaigns)

Support real-time data gathering and regularized reporting to better drive digital effeteness across owned channels

Support all corporate streams with value-adding data insights on site performance, opportunity analysis and regularized benchmarking

Customer and Audience segmentation, clustering and profiling

Geo/demographic attribution and segmentation

Audience targeting, A/B and multivariate testing and measurement

Devise strategies to drive online traffic to the company website

Drive on-going social listening reporting and dashboards

Measure and report performance of all digital marketing campaigns, and assess against goals (return on investment and critical metrics)

Use strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

Oversee direct reports and manage external agency relationships

A high level of judgment is required in planning and co-ordinating projects and resources involved in the process, in determining the impact of the project on target audiences.

Ability to work with senior leaders to advise and influence and work cross-functionally across the OTPP teams

Integrate with IT to ensure smooth delivery of projects

What you'll need

Degree in Marketing or Communications

Previous writing experience would be considered an asset

Strong understanding of B2B content strategy development as well as web personalization strategies and Adobe Experience Manager

Understanding of digital paid media and critical metrics related to content and optimization strategies for content

Excellent communication skills

Min. of 7 + years’ experience in brand, digital marketing or content strategy roles

Experience within the financial industry and brand would be considered a plus

Experience leading and working with agencies

Deep SEO (technical and traditional) knowledge

#LI-PA, #LI-Hybrid

What we’re offering

Pay-for-performance environment that offers competitive salary and incentive

Numerous opportunities for professional growth and development

Comprehensive employer paid benefits coverage

Retirement income through a defined benefit pension plan

The opportunity to invest back into the fund through our Deferred Incentive Program

A flexible/hybrid work environment combining in office collaboration and remote working

Competitive time off

Our Flexible Travel Program gives you the option to work abroad in another region/country for up to a month each year

Employee discount programs including Edvantage and Perkopolis

At Ontario Teachers', diversity is one of our core strengths. We take pride in ensuring that the people we hire and the culture we create, reflect and embrace diversity of thought, background and experience. Through our Diversity, Equity and Inclusion strategy and our Employee Resource Groups (ERGs), we celebrate diversity and foster inclusion through events for colleagues to connect for professional development, networking & mentoring.  We are building an inclusive and equitable workplace where our talent is respected, accepted and empowered to be themselves.  To learn more about our commitment to Diversity, Equity and Inclusion, check out Life at Teachers'.

How to apply

Are you ready to pursue new challenges and take your career to the next level? Apply today! You may be invited to complete a pre-recorded digital interview as part of your application.

Accommodations are available upon request (peopleandculture@otpp.com) for candidates with a disability taking part in the recruitment process and once hired.

Candidates must be legally entitled to work in the country where this role is located.

The privacy of your personal information is important to us. Please visit our Privacy Centre to learn how we handle your personal information.

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