New York, NY
2 days ago
Senior Manager, Consumer Integrated Marketing - New Verticals Acquisition
About the Team

The Consumer Marketing team is committed to bringing DoorDash’s mission of empowering local economies to life for our millions of consumers. By building intelligent, last-mile delivery technology for local cities, DoorDash connects people with the local businesses they care about — helping grow businesses and the communities that support those businesses. 

To bring this mission to life, we’re looking for an experienced marketer who will sit at the intersection of growth, brand and operations, to develop integrated marketing strategies for our consumer business at DoorDash. As a part of New Verticals, we aim to grow our non-restaurant businesses – including grocery, convenience, alcohol, retail and more. We aim to drive both acquisition and habituation of consumers across all verticals available at DoorDash and make an impact by exercising influence, collaboration, and creative problem-solving across teams.

About the Role

As a Sr. Manager, you will lead our New Vertical acquisition efforts and define the strategy for who we target, where we target, and how we communicate to consumers. You will manage a team of three, with the ultimate goal of driving retentive growth of New Vertical users. This position blends product marketing with growth marketing initiatives, giving you the opportunity to craft innovative campaigns and solutions to get consumers to do more with DoorDash. 

You’re excited about this opportunity because you will… Operate as a general manager within marketing, setting the vision, goals, and strategies across both resurrection and affordability work streams.  Get the opportunity to work on both 0 to 1 bets as well as on large initiatives that allow you to drive impact at incredible scale.  Act as the voice of the customer, deeply understanding their top pain points and serving as a go-to expert on churned audiences for the Marketing organization Develop the consumer acquisition strategy (the “what”), encompassing goals, category focus and core value proposition, keeping the consumer at the heart of our approach Serve as the “hub” of the wheel within marketing, leading cross-functionally across Brand, Creative, Retention, and Performance Marketing teams (to bring the strategy to life with campaigns and initiatives across paid, owned, earned, and in-app channels Interface and collaborate frequently with counterparts in product, strategy + operations, analytics, + finance to develop integrated strategies, provide cross-functional leadership updates, and report out on key initiatives / campaigns Track primary metrics across functions, reporting progress out to org and senior leaders Stay current on marketing best practices, cultural trends and competitive landscape We’re excited about you because…  You have: 7+ years of professional experience in marketing in a corporate or startup environment Fluency across the marketing mix, fully understanding marketing principles and its role across the funnel The ability to connect with people, build relationships and influence without authority A strategic, business-mind; you find trends in the data and look to gather audience first insights A creative and collaborative inclination; you love working with a team and solving challenging problems in new ways An extraordinary bias for action; you’re dependable, self-motivated & ability to multi-task. A track record of driving and measuring business success through marketing Bachelor’s degree required; MBA preferred 2+ years of people leadership experience Paid marketing experience preferred SEO/SEM experience preferred


We expect this position to be filled by 9/8/2025.


Notice to Applicants for Jobs Located in NYC or Remote Jobs Associated With Office in NYC Only

We use Covey as part of our hiring and/or promotional process for jobs in NYC and certain features may qualify it as an AEDT in NYC. As part of the hiring and/or promotion process, we provide Covey with job requirements and candidate submitted applications. We began using Covey Scout for Inbound from August 21, 2023, through December 21, 2023, and resumed using Covey Scout for Inbound again on June 29, 2024.

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