At AIA we’ve started an exciting movement to create a healthier, more sustainable future for everyone.

It’s about finding new ways to not only better people's lives, but to better the communities and environments we live in. Encompassing our ambition of helping a billion people live Healthier, Longer, Better Lives by 2030.

And as part of our marketing, distribution & partnership team, you’ll play a vital part in advancing this movement. From inspiring meaningful connections with customers, partners and other stakeholders, to delivering purpose-led brand positioning and messaging, you'll be making a positive, healthy impact across all channels. You will have a unique and important part to play in helping more people live Healthier, Longer, Better Lives. 

So if you believe in inspiring a better future, read on.

About the Role

Provide channel sales, digital and marketing communication support to Partnership Distribution in a timely manner with quality delivery.

Roles and Responsibilities:

Provide marketing and distribution support function on campaign management & communication for Partnership Distribution (PD) channel that covers Banks / brokerage / IFA (Retail and HNW) / strategic partnersEnsure partnership distribution channel requirements are properly communicated to internal departments and external partners.Plan and implement channel product & marketing and sales promotion activities and events for partners and/or customers to support channel(s) in achieving sales targetMaintain seamless communication to keep our partners up-to-date of the company changes/initiatives so as to meet the business needs for PD.Recommend design of customer journey on digital platforms and solutions by capitalizing on modernized technology to enhance customer engagement capabilities  Leverage technologies and collaborate with offline distribution channels and different business units to drive Marketing campaigns to be in line with the proposition defined for target segments to ensure right fit between product, customer needs and growth goalsDeliver strong marketing communication in engaging partner’s customers and or new customers onto digital platform that maximize opportunities, drive penetration of designated product mix backed by analytics, and to uplift channel productivityDeliver effective marketing and communication plan to achieve efficiency, including but not limit to cost per click, cost per acquisition, and achieve business KPIs include click through rate, response rate and conversion rate and leads generation etc. Leverage customer touchpoints in AIA HK’s and/or partner’s digital ecosystem, to trigger communication that drive purchase behavior backed by customers’ digital behaviour and analyticsMeasure, analyze and optimize on a regular basis to drive traffic, engagement, and leads.Provide guidance to teammates and work collaboratively within PD and other internal stakeholders to deliver the marketing and distribution activities in a timely manner and quality deliveryManage the progress of deliverables of the team to ensure timely and quality deliveryPlan and monitor the relevant marketing budgetPerforms other responsibilities and duties periodically assigned by immediate manager in order to meet business requirement

Job Requirements:

University / College graduate plus minimum 10 years relevant experienceCreative mind setCustomer-oriented serviceHigh proficiency in written English and ChineseGood communication, presentation and interpersonal skillsInsurance product knowledgeStrong project management and financial analytical skillsGood timeline management skill

Others:

You are required to obtain relevant license if your job involves in regulated activities

Build a career with us as we help our customers and the community live Healthier, Longer, Better Lives.

You must provide all requested information, including Personal Data, to be considered for this career opportunity. Failure to provide such information may influence the processing and outcome of your application. You are responsible for ensuring that the information you submit is accurate and up-to-date.