JOB SUMMARY

The Senior Manager, B2B Marketing, will be responsible for establishing the targets and evaluating the performance for each marketing tactic within the acquisition marketing strategy for Spectrum Business. Leveraging analytical insights, this role will be responsible for identifying areas of opportunity and risk for the marketing teams to act on.

The Sr. Manager will partner closely with Marketing Analytics, Media, and Direct Response teams to define and establish the KPIs and reports that are necessary to track results. Additionally, they will work with these teams to review marketing plans to set performance goals and evaluate performance expectations.

MAJOR DUTIES AND RESPONSIBILITIES

Develops the marketing targets to align to overall marketing goals Identifies drivers for performance to provide context for results Evaluates program performance to ensure optimal performance Identifies and assigns actions to drive performance Communicates results with clarity to marketing team Defines reporting requirements for marketing analytics teams to execute Designs and structures tests to enable accurate and significant results Perform other duties as required

REQUIRED QUALIFICATIONS

Ability to read, write, speak and understand EnglishAbility to analyze, interpret data, and continually evolve strategy based on key learningsAbility to prioritize and organize effectively Ability to use personal computer and software applications (i.e. Microsoft word, Excel, etc.) Ability to work independently Ability to collaborate well with others Ability to effectively communicate findings and actions Ability to leverage analytics tools (i.e. Microstrategy, Tableau, Adobe Analytics) Proficiency with media and direct response programs 
Knowledge of cable television products and services 
Knowledge of marketing strategies and procedures 

Required Education

Bachelor's degree in Marketing, or related field or equivalent experience 

Required Related Work Experience and Number of Years

Marketing experience – 7 Direct marketing and Digital marketing experience - 5 

PREFERRED QUALIFICATIONS

Preferred Skills/Abilities and Knowledge

Knowledge of data networking, internet, voice, TV solutions and services preferred Experience in B2B preferred  Experience with media and/or direct response preferred 

Preferred Education

Bachelor’s Degree in Marketing or Business, or related discipline and/or an equivalent experienceMBA / Masters preferred 

Preferred Related Work Experience and Number of Years

Marketing experience – 7+

WORKING CONDITIONS

Office work environment May require occasional travel 

Here, employees don’t just have jobs, they build careers. That’s why we believe in offering a comprehensive pay and benefits package that rewards employees for their contributions to our success, supports all aspects of their well-being, and delivers real value at every stage of life.


A qualified applicant’s criminal history, if any, will be considered in a manner consistent with applicable laws, including local ordinances.
FCC Unit: HQ452 Business Unit: Marketing Zip Code: 06902

Who You Are Matters Here

We're committed to growing a workforce that reflects our communities, and providing equal opportunities for employment and advancement. Learn about our inclusive culture.