REQ12599 Senior Manager, Brand Strategy (Open)

POSITION SUMMARY:

Reporting to Vice President, Brand Strategy & Communication, support on annual brand strategy development, will be key contact to liaison with teams to formulate clear annual, quarterly, and monthly communication plan, and work with line manager on various projects.

PRIMARY RESPONSIBILITIES:

Essential Duties and Responsibilities include the following (other duties may be assigned):

Support Line Manager to develop/evolve annual brand strategy, capture consumer insights and implication, create brand positioning and narrative as guideline for all properties in MacauSupport Line Manager to work out annual, quarterly and monthly marketing plan/calendar by collaborating with key stakeholders in order to drive constant buzz & traffic generation and uplift brand desirabilityCreate collaboration strategy/initiatives, steer project implementation, aiming to bring acquisition, surprise/wow effect to Melco brandSupport Line Manager to overlook projects, with main objective to enhance brand equity, not limited to annual brand campaigns, hotel repositioning, etc.Support Line Manager to overlook annual Brand Strategy & Communication budget, to liaison with related stakeholders to well manage budget planning, with efficient ROIManage team and coach the key talents in order to develop their strategic thinking & planning capability

QUALIFICATIONS:

Experience

Around 10 years experiences in Strategy Planning, either in Strategy Planning role of a 4A Agency or a global well known Consultant Agency, specialized in FMCG, Luxury or Travel IndustryExcellent knowledge of consumer insights / key consumer segments in Greater China with experience developing specific strategies for eachStrong relationship builder both within the organization and with external partnersProven ability to lead strategic projects and be directly accountability for results

Education

Bachelor’s degree or higher.

Skills / Competencies

Fluency in English requiredFluency in Mandarin a major advantageVery good command of plan formulation & Office Software