Senior Interactive Play Designer - LEGO® DESiGN
The LEGO Group
Senior Interactive Play Designer - LEGO® DESiGN
+ **Location** Billund, Denmark
+ **Job ID** 0000026391
+ **Category** Creative & Design
**Job Description**
Do you dream ofcraftingmagicalplayexperiencesthatseamlessly blend the physical anddigitalworlds? Are you passionate aboutbuildinginteractivetoysthatinspirecreativity,exploration, and imaginative play?
This is your chance to join the LEGO®InteractionDesignteam,where we push the boundariesofinteractiveplayby designing and prototyping new digital-physical toys for kids around the world!
**Core Responsibilities**
As a Senior Interactive Play Designeryouwillbedriving the design, prototyping, and developmentofinteractiveplayexperiencesthatbring LEGO toys to life. You will explore mechanical, electronic, and digital interactions, using hands-on making,hacking,and play-testing tocraftengaging products that inspire kids worldwide. In this role, you will:
+ Inventand prototype new interactive LEGO toys that combine physical movement, sensors, anddigitalplayelements.
+ Explore and integrate new toy technologies, such as mechanical functions, IoTsensors,NFC,haptics,and motion tracking.
+ Prototypeinteractiveplayexperiencesusing physical materials (LEGObricks,3Dprinting,sensors) and digital tools (Unity, Arduino, Micro:bit, Raspberry Pi, etc.).
+ Iterate and refine toy designs through hands-on play-testing with kids, ensuring experiences are intuitive, engaging, and fun.
+ Work closely with engineers, model designers, and digital teamstobringinteractiveplay ideas to life.
+ Stay up to date on industry trends, exploring new materials, mechanical innovations, and emerging play technologies.
+ Mentorand guide designers,fosteringanenvironmentof exploration,creativity,and hands-on prototyping.
+ Challenge and push LEGO play innovation, findingnewwaysto enhance physical-digital interactions and longevity in play.
**Play your part in** **our** **team** **succeeding**
BasedinBillund,Denmark,LEGO Design is a diverse collective of around 600creativeminds. We work together to create iconic LEGO experiences that inspire joy andcreativityworldwide. Wethrivewith the challenge of innovating within guidelines and constraints,fosteringanenvironmentwhere every idea is valued.
Youwillbepartofthe LEGOInteractionDesignTeaminBillund,Denmark,a team of 40+ designers and makers working on a variety of interactive andconnectedplayexperiences.
We collaborate across LEGO franchises, engineering, marketing, and digital development to create innovativeinteractivetoysthatbring new levels of engagement and storytelling to LEGO play. A hands-on, experimental mentalityiscrucial,as we continuouslystrivetoexpand the horizons of interactive toy design.
**Do** **you** **have** **what** **it** **takes** **?**
We are looking for acuriousandinventivetoy designer wholovesto prototype, experiment, andcraftinteractive experiences. You enjoy getting hands-on with materials, sensors, and mechanics, blending traditional toy-making withdigitalplayelements.The ideal candidate has:
+ A degreeorequivalentexperience with Toy Design, Industrial Design, Engineering, Game Design, Interaction Design, or a related field.
+ Provenexperiencedesigning interactive toys, physical-digital play, orconnectedplayexperiences.
+ Strong expertise in prototyping physical interactions, using materials likeLEGObricks,3Dprinting,and mechatronics.
+ Experience with sensors, IoT, and interactive components (e.g., motionsensors,NFC,haptics,sound, motors).
+ Hands-on skills in prototyping tools, such as Arduino, Raspberry Pi, Micro:bit, or Unity forinteractiveplayexperiences.
+ A deep understanding of play mechanics, toy safety, and child-centered design.
+ Apassionfor working with kids and using play-testing insights to refine toy experiences.
+ Acollaborativeapproach, working across subject areastobringinteractivetoys from concept to reality.
Please share in English your CV, motivational letter, and portfolio. It is required to upload a portfolio (maximum upload size per file is 2 MB) or to share a link clearly highlighted in the CV.
**Join the global LEGO** ® team
Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.
**What’s in it for you?**
Here is what you can expect:
**Family Care Leave** - We offer enhanced paid leave options for those important times.
**Insurances** – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
**Wellbeing** - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
**Colleague Discount** – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.
**Bonus** - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
**Workplace** - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.
Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.
The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.
The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.
Thank you for sharing our global commitment to Children’s Rights.
Just imagine building your dream career.
Then make it real.
**Join the LEGO® team today.**
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