**Job Responsibilities:** ​Oversees the entire E2E lifecycle management process to align with business strategies, market demands, and future portfolio changes. Reviews and finalizes value propositions and approves business cases to effectively communicate the benefits and justify investments, ensuring alignment with strategic objectives and supporting decision-making processes. * Defines and manages the product roadmap and development lifecycle from concept to launch using Product Development Lifecycle Management (PDLM) frameworks, ensures timely delivery, cost-performance balance, financial viability, etc. oversees market readiness, and ensures the completion of deliverables such as feature descriptions, value propositions, and costing materials. * Owns the development and execution of the claims roadmap by collaborating with cross-functional teams to prioritize validated claims based on market trends and regulatory requirements, while continuously optimizing the strategy through analysis of competitor activity, customer insights, and compliance needs. * Builds and manages relationships with key opinion leaders (KOLs) to align their insights and advocacy with product strategy, driving engagement through advisory boards and educational initiatives to enhance product credibility, market influence, and thought leadership while measuring impact on market adoption and positioning. * Drives product launch plans and supports regional local launch plans by assisting in the creation of local go-to-market strategies and collaborating with multiple cross-functional stakeholders to ensure cohesive and effective market entry. * Guides and drives new product development from inception to final release, ensures optimal performance and pricing for target market segments, interacts with Innovation, R&D, design agencies, manufacturing units, suppliers, marketing management, communication teams, and international sales, and serves as a core team member in PRP/PDML from Marketing. * Is accountable for business case development & realization, accountable for commercial, IB, and technical simplicity and is accountable for developing claims (clinical, economic, technical etc) ambition, roadmaps and plans, all in partnership with key stakeholders. * Guides and supports regional marketing and sales teams as a subject matter expert with extensive product and market knowledge, providing strategic insights, training, and resources to enhance their effectiveness and align marketing initiatives with sales goals. * Works under limited supervision, helps manage KOLs, formulating detailed claims roadmaps for portfolio, product, and professional service offerings, steering development and marketing efforts to capitalize on market opportunities aligned with Annual Operating Plan objectives. * Optimizes product strategies by working closely with regional centers of excellence to enhance profitability and increase market penetration through targeted collaboration and strategic alignment. * Ensure adherence to the guidelines outlined in the Product Development Lifecycle Management (PDLM) plans, maintaining compliance with established processes and standards throughout the product development and management stages. * Defines and aligns upstream marketing strategies and enablers for products/solutions with key global markets to ensure cohesive and effective market positioning. * Facilitates strategic planning over the short-to-mid-term by integrating short-term and long-term objectives with PLDM frameworks to achieve Key Performance Indicators (KPIs) and business goals. * Analyzes market trends, competition, and segment technologies at an enterprise level to ensure the portfolio meets market needs and expectations, while developing and maintaining customer segmentation requirements based on global market insights and supported by Market Intelligence. * Oversees and provides expert guidance on developing testing protocols by supporting the design, implementation, and refinement of procedures to ensure accurate and reliable evaluation of processes, products, or systems. **Minimum required Education:** Bachelor's/ Master's Degree in Business Administration, Marketing, Engineering, Product Management or equivalent. **Minimum required Experience:** Minimum 8 years of experience with Bachelor's OR Minimum 5 years of experience with Master's in areas such as Product Management, Project Management, Marketing or equivalent. **How we work together** We believe that we are better together than apart. For our office-based teams, this means working in-person at least 3 days per week. Onsite roles require full-time presence in the company’s facilities. Field roles are most effectively done outside of the company’s main facilities, generally at the customers’ or suppliers’ locations. Indicate if this role is an office/field/onsite role. **About Philips** We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others. * Learn more about our business. * Discover our rich and exciting history. * Learn more about our purpose. If you’re interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our culture of impact with care here.