Job Description :

Senior Innovation Brand Manager, APAC 
Diageo is the world’s leading premium drinks company with an outstanding collection of brands, such as Johnnie Walker, Singleton, Mortlach, DonJulio, Smirnoff, Baileys, Captain Morgan and Guinness. Our purpose – Celebrating life, every day, everywhere – has an important role in our company, for our people, our diversity, our brands, in how we perform and how we create shared value.

Innovation is the strategic growth engine in the region. APAC Innovation plays a vital role that contributes 15% annual growth to deliver regional growth ambition. APAC Innovation Mission is to Lead with Luxury, Recruit with Super Premium & Premium Core, Build Beyond Scotch and Unlock Convenience. 

This is an opportunity to join us on the quest to grow business across categories and brands through delivering APAC lead or global pipeline projects. We work to create the future, responding to the issues and opportunities our brands, business, and customers face, and creating foundations that will fuel our future business growth.

About this role
This role will be accountable for development of a range of innovations for APAC and / or for all markets across multiple brands/categories in Diageo. Leading end to end innovation process from strategic opportunity identification, ideation and creative development, product development and commercialisation, influencing a cross-functional team and key stakeholders at local and global levels.

You will be responsible for:

Lead and deliver regional innovation projects in line with global brand strategy and regional growth strategy at agreed scale on time and in budget (ie. 3-5 key projects per year depends on the project scale and complexity)Lead and influence cross functional project teams (Global Brand Teams, Marketing, Commercial, Customer Marketing, Supply, R&D, Technical, Legal and Financial), agencies and local execCreation of highly distinctive product and marketing offers based in cultural and local insight, consumer-centric mindset.Leading the Diageo Innovation Accelerate 360 and Navigate process, delivering project timelines, managing project budget.

We hope you’re:

You are an agile-thinker and a fast learner, with problem-solve mindset, nurturing great ideas and winning in challenging markets.You are genuinely curious, passionate about alcohol or drink categories, and motivated to learn the knowledge and story behind.You are a visionary and a great story-teller: can stand in the future and turn big dreams into reality; energizing and inspiring others to deliver the exceptionalYou are able to create possibilities: you can stand in the future and turn big dreams into reality with strong strategic thinking behind; energize and inspire others to deliver the exceptionalYou are a strong leader: able to navigate a complex stakeholders network, insert influence and reach alignment, able to build and sustain trust with others through real relationships, and able to tackle difficult conversations when required.You will demonstrate meticulous project management and commercial grounding to ensure delivery of plans, have a proven track record of project management. You have a proven track record of how you've leveraged consumer, shopper and customer insightsDemonstrated ability in developing consumer and customer driven strategy

Working with Us
Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity. 

We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings.

About Us
From Arthur Guinness to Johnnie Walker, our business was founded on people of great character and in 250 years, nothing’s changed. We’re the world’s leading premium alcohol company. Our brands are industry icons. And our success is thanks to the strength of our people, in every role. It’s why we trust them with our legacy. And it’s why we reward them with the career-defining opportunities that they deserve.

Our ambition is to create the best performing, most trusted and respected Consumer Products Company in the world. To achieve these, we need the world’s very best people. 
We're looking for people with creativity, boldness and a sense of purpose to take Diageo and our timeless, pioneering brands to the next level.         
        
Feel inspired? Then this may be the opportunity for you. 

Worker Type :

Fixed Term Contract (Fixed Term)

Primary Location:

Shanghai

Additional Locations :

Job Posting Start Date :

2025-07-14