Edinburgh, Glasgow
16 days ago
Senior Growth Marketing Manager

 

Why This Role? 

This is a standout opportunity for a sharp, strategic marketer / growth specialist to help shape the future of Skyscanner’s growth, spearheading expansion across emerging verticals (like Hotels, Packages, Cars, Rail) and scaling our footprint in key growth markets, including North America. 
 
You'll work closely with Marketing, Product, Commercial, and Analytics teams to identify growth opportunities, execute integrated campaigns, and build the foundational strategies that will accelerate our next phase of vertical and regional growth. 

 

What You’ll Be Doing 

1. Strategy & Growth Planning 

Support go-to-market strategies for emerging verticals and North America growth acceleration. Partner with Research and Business Intelligence to deliver impactful analyses and insights.  Contribute to high-quality strategy documents that influence leadership decisions. 

2. Growth Initiatives & Integrated Campaigns 

Identify growth levers through internal and external data insights. Collaborate on cross-channel campaigns (digital, CRM, SEO, PR, social, etc.) to drive vertical adoption or market scaling.  Implement growth initiatives and track their impact across key metrics and customer touchpoints. 

3. Channel Enablement 

Build tools, dashboards, and shareable insights that empower marketing and performance teams.  Create frameworks and assets that help channels activate and scale growth opportunities effectively. 

4. Performance & Reporting 

Assist in designing and maintaining dashboards, trackers, and performance reporting tools.  Monitor campaign effectiveness and provide actionable recommendations.  Own the narrative for key reporting moments with data-backed storytelling. 

5. Test-and-Learn Culture 

Run lean experiments and A/B tests to test hypotheses and improve campaign performance.  Foster an agile, iterative marketing mindset across your work. 

 

About You 

Growth marketer: Experience in a growth or marketing role, ideally in consumer tech, ecommerce, or travel.  Mindset: Analytical, structured thinker who thrives on solving complex growth problems.  Execution: Strong at cross-functional collaboration and project management.  Skills: Proficiency in using data to inform decisions; familiarity with dashboards (e.g. Looker, Tableau, GA), CRM tools, and campaign planning.  Values: A self-starter with a genuine passion for travel and a curiosity to test, learn, and grow. 

 

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