Purpose/Objective:

  Senior individual contributor role responsible for leading the full life cycle of a product line, from idea conception to withdrawal from the market, by leading cross-functional teams to ensure that the products’ contribution to LBS is maximized through optimal market positioning and achievement of revenue, profitability and growth targets.

Area of Responsibilities:

  Fully independently driving the NPD project with higher complexity ( Define PRD according to customer needs, utilized the MMP LEX tool to passed the milestone.  Drive the Platform strategy within whole Portfolio.  Drive product business performance ensuring the product line meets or exceeds the target revenue, profitability and growth targets of the product line.  Generate the global strategic and annual marketing plans for the product.  Lead product roadmap preparation and ongoing revisions, detailing future product line extensions.  Independently perform market assessment and definition, including Mekkos.  Independently plan and conduct qualitative and quantitative customer VOC and develop segmentation based on needs and buying behaviors, and deliver differentiated value propositions supported by quantitative and qualitative customer insights.  Drive and develop business cases and execute the key NPD marketing deliverables.  Proactively research and communicate new potential product improvements for the product, including the preparation of business cases supporting future product enhancements.  Develop competitor analysis and monitoring including planning and executing responses to competitor activities for the product line.  Actively support product line performance in the marketplace.  Drive generation and pro-active review of revenue, profit and growth targets and forecasts based on market share, product dynamics and market trends for the product line, utilizing DBS problem solving and action planning tools.  Develop strategy, tactics, sales tools and training in selling against competition. Work closely with sales management to deploy various growth initiatives and capture growth opportunities.  Actively plan and manage new product launches and releases globally.  Actively manage existing portfolio within a specific product line including initial positioning, phase in and phase out of products etc.  Efficiently manage the communication with key stakeholders for any risks and changes in NPD and Product life cycle management, with the capability to drive the mitigations for risks identifieid by working together with global stakeholders or internal cross functional team

Person Specification：

Skills / Competencies

  Strong prioritization and multitasking skills.  Strong analytical skills and strategic thinking.  Demonstrate proficiency on DBS fundamentals and DBS Growth tools and have the capability to coaching the peers on utilization of DBS tools  Strong ability to influence without authority.  Experience in working with multinational teams within a matrix organization.  Clear and concise written and verbal communication skills.

Functional knowledge

  Requires depth and/or breadth of expertise in own specialized discipline or field.

Business expertise

  Interprets internal/external business challenges and recommends best practices to improve products, processes or services.

Leadership

May lead functional teams or projects with moderate resource requirements, risk, and/or complexity.

Problem solving

Leads others to solve complex problems of a limited scope; uses analytical thought to  exercise judgement  and identify innovative  solutions  using technical  experience and  judgment and  precedents.

Impact

   Impacts the achievement of customer, operational, project or service objectives; work is guided by functional policies.

Interpersonal Skills

   Communicates difficult concepts and negotiates with others to adopt a different point of view.

Education

Bachelor’s degree in engineering, natural sciences, business, or medical fields,  MBA or related Master’s degree a plus

Experience

Minimum 7-10 years of experience in sales and marketing, preferred in medical / Healthcare business.

Travel

Interstate and international travel required as needed.  Estimated travel 25%

 Language

Native Chinese & Professional English.

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