Lake Forest, IL, 60045, USA
21 hours ago
Senior Global Marketing Manager, Upstream Strategy, Innovation and Product Management
Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries. **Working at Abbott** At Abbott, you can do work that matters, grow, and learn, care for yourself and your family, be your true self, and live a full life. You’ll also have access to: + Career development with an international company where you can grow the career you dream of. + Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year. + An excellent retirement savings plan with a high employer contribution + Tuition reimbursement, the Freedom 2 Save (https://www.abbott.com/corpnewsroom/strategy-and-strength/tackling-student-debt-for-our-employees.html) student debt program, and FreeU (https://www.abbott.com/corpnewsroom/strategy-and-strength/college-degree-for-free-its-possible-with-freeu.html) education benefit - an affordable and convenient path to getting a bachelor’s degree. + A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune. + A company that is recognized as one of the best big companies to work for as well as the best place to work for diversity, working mothers, female executives, and scientists. **The Opportunity** This position works on site at our **Lake Forest, IL** location. We are seeking a Senior Global Marketing Manager, Upstream Strategy, Innovation and Product Management which is a new role in the **Infectious Diseases (ID)** business unit, part of **Abbott’s Rapid and Molecular Diagnostics Division (RMDx).** This is a key role on our Global Strategic Marketing Team, responsible for innovation to strengthen our overall portfolio and contribute to the continued growth of our rapid diagnostics business. The Senior Global Marketing Manager will play a critical role in shaping the future of our diagnostic product portfolio. This individual will be responsible for driving the strategic direction of new product development, from concept to launch, ensuring alignment with market needs and company goals. **What You’ll Work On** + Drive the strategic direction of new product development, from concept to launch, ensuring alignment with market needs and company goals. + Lead cross functional launch team, serving as the voice-of-the-customer and voice-of-the-business in development of a next-generation platform + Drive NPI (New Product Introduction) and GTM (Go to Market) processes and align stakeholders on TPP (Target Product Profile) requirements + Develop business cases to assess future innovations with cross-functional teams to validate technical and commercial feasibility + Conduct comprehensive market research to identify unmet needs, market trends, and competitive landscape. + Develop and execute product strategies that align with company objectives and market opportunities. + Work closely with R&D, clinical, regulatory, and commercial teams to ensure successful product development and launch. + Gather and analyze customer feedback to inform product development and ensure products meet customer needs. + Create detailed business cases for new product initiatives, including market analysis, financial projections, and risk assessments. + Develop go-to-market strategies and launch plans. + Communicate product vision, strategy, and progress to internal and external stakeholders. + Develop and implement comprehensive marketing plans to effectively achieve business goals. + Support key opinion leader (KOL) development initiatives for the business along with local commercial teams. **BASIC QUALIFICATIONS** + Minimum 6+ years of experience in related field with 4.5+ years of product portfolio management. + BA/BS in Marketing, Business, Life Sciences, or a related field. + Demonstrated cross functional leadership skills + Strong business and financial acumen + Strong track record of launching successful products and robust understanding of upstream marketing best practices. + Knowledge of key aspects of NPI (New Product Introduction), as well as GTM (Go to Market) strategy. + **Ability to travel up to 50% of time dependent on business needs.** **PREFERRED QUALIFICATIONS** + Global experience, outside of US is a plus + 8+ years of related experience with 5+ years in progressively responsible positions in product marketing. + MBA with marketing emphasis and experience in diagnostics is preferred. + People management experience is a plus. + High level of comfort with interpreting and communicating complex technical information including statistics and clinical concepts. + Knowledge of regulations and standards appropriate to the industry. + Familiarity with diagnostic industry practices and ideally experience with molecular diagnostic solutions and product requirements. + Experience in digital services and solutions. + Translate stakeholder insights into strategies that meet business needs to deliver long-term profitable growth. + Strong analytical, strategic thinking, and project management skills. + Must have the ability to communicate effectively with all levels throughout the organization. + Demonstrated ability to work in a fast-paced, matrixed organization. **Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives:** www.abbottbenefits.com (http://www.abbottbenefits.com/pages/candidate.aspx) Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity. Connect with us at www.abbott.com , on Facebook at www.facebook.com/Abbott , and on Twitter @AbbottNews. The base pay for this position is $127,300.00 – $254,700.00. In specific locations, the pay range may vary from the range posted. An Equal Opportunity Employer Abbot welcomes and encourages diversity in our workforce. We provide reasonable accommodation to qualified individuals with disabilities. To request accommodation, please call 224-667-4913 or email corpjat@abbott.com
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