We’re on a mission to deliver riveting storytelling for all of America. At The Washington Post, you’ll help reinvent news. Our work is driven by a deep investigative spirit and enhanced by innovation to bring audiences closer to the stories that matter most.
About Our TeamThe Washington Post is powered by the passion and talent of our people. It takes all of us to reinvent news. Beyond our award-winning Newsroom and Opinions teams, we work across many departments, including Brand & Events, Communications, Customer Care, Engineering & Product, Finance, Human Resources, Legal, Marketing & Advertising, Print Operations, and Sales.
Why This Role Matters
We're seeking a dynamic, data-driven Senior Editor for Audience Growth to help spearhead our international coverage and launch our programming for the U.S. day.
Based in our London office, the senior editor will work closely with the International department head and coverage leaders in D.C., London and Seoul to ensure Post journalism reaches and engages target audiences. They will also collaborate with teams across Audience, News Hub, Visuals and Product to optimize content distribution, shape storytelling approaches and expand the reach and impact of our journalism.
Ideal candidates will be strategic thinkers with at least 10 years of newsroom experience and a deep understanding of audience behaviors, analytics, digital best practices and emerging trends in news consumption. Management experience is preferred. This position requires exceptional communication skills and the ability to work across a large, dynamic organization.
Key Responsibilities:
Partner closely with coverage leaders in International and our London and Seoul hubs to integrate audience insights into daily news decisions, long-term planning and coverage priorities.
Leverage audience data to inform decisions, ensuring our journalism resonates with existing and new audiences.
Develop and execute strategies to grow readership, maximize engagement and improve content discoverability across platforms.
Collaborate with Audience, News Hub, Visuals and Product teams to optimize story presentation, publishing timing, content programming and workflows, with a focus on serving U.S. readers as they start their day.
Monitor and interpret platform performance and trends to guide editorial teams in reach and engagement strategies.
In coordination with others on the Audience team, lead and/or facilitate training sessions on digital best practices, data literacy and audience engagement strategies.
Produce regular performance insights reports to help leaders assess coverage effectiveness and refine approaches.
Conduct deep dives into coverage to assess and refine editorial strategies.
Regularly collaborate with the Audience organization to refine KPIs and best practices and ensure alignment across the newsroom.
Preferred Qualifications:
At least 10 years of newsroom experience, including in audience strategy, digital media, visual journalism or editorial leadership.
At least 5 years of management experience.
Experience directing editorial strategy and connecting it to brand and business impact.
A track record of translating audience data into editorial action, using it to shape coverage and inform distribution, is required.
Superb communication and leadership skills, with the proven ability to influence decisions and collaborate effectively across departments.
Demonstrated success in growing audience reach and engagement through innovative editorial strategies.
Ability to work independently while also thriving in a fast-paced, collaborative newsroom environment.
Self-starter with a track record of adaptability and problem-solving in a rapidly evolving media landscape.
This position may require early morning or night work and shifts on holidays or weekends. The role will be based in our London office and staffed through TWP International LLC in the U.K., subject to local legal requirements. There will be a preference for candidates with work rights in the U.K.
We will consider strong candidates who do not meet all of the qualifications above. Candidates should upload a resume to our jobs portal and may include a cover letter to tell us about other skills and experience that you think would be valuable for this role. Applications will be reviewed on a rolling basis until the position is filled, but those received by Aug. 1 will be prioritized. The cover letter should be addressed to Head of Audience Strategy & Growth Bryan Flaherty.
Collaboration makes us stronger. That’s why our offices are designed with open layouts, modern technology, and easy access to transportation. With certain exceptions for newsgathering and business travel, we work on-site five days a week.Your story awaits. Apply today!
Learn more about The Post at careers.washingtonpost.com.