**Are you energized by transforming traditional sales-led models into self-service experiences allowing products to sell themselves?** **Are you skilled in designing seamless user experiences that convert curious users into loyal customers?** **Join our innovative marketing team!** Akamai Cloud simplifies hyperscale cloud computing, offering user-friendly, scalable, and secure solutions. With cutting-edge IaaS and PaaS tools, it enables developers to create, secure, and expand applications with exceptional performance and flexibility. Our mission is to make enterprise-grade cloud services accessible, adaptable, and affordable for organizations of any size, driving innovation and inclusivity in cloud computing. **Partner with the best** You will guide strategy to enhance user acquisition, activation, and revenue for the cloud product. Collaborating across product, marketing, growth, community, and revenue teams to design seamless user journeys. You'll convert technical practitioners into paying customers through effective engagement strategies and implementing PLG motions for B2B technology to increase growth. As the Senior Director, Product Led Growth (PLG) Marketing, you will be responsible for: + Executing the overall cloud PLG marketing strategy and roadmap aligned to product experience and revenue goals. + Partnering with senior leadership to embed PLG as a key growth engine across the cloud business. + Leading a cross-functional team of growth marketers, analysts, and collaborate closely with product, engineering, and developer relations. + Designing and launch programs that build awareness, attract users, and support developer engagement. + Defining PLG metrics across the funnel, using data to optimize user acquisition, activation, retention, and monetization + Analyzing and enhancing onboarding and self-service flows through experimentation to reduce friction and drive growth. + Developing free-to-paid and land-and-expand strategies based on product usage, in partnership with product and sales. + Ensuring alignment across messaging, product experience, customer success, and internal evangelism of PLG best practices **Do what you love** To be successful in this role you will: + Have 15 years of experience and Bachelor's degree in Business, Marketing, Computer Science, or related field + Be experienced in product management, growth, or marketing roles and have deep PLG knowledge. + Have proven success implementing PLG strategies for B2B SaaS products, cloud services or developer tools + Be versed in cloud infrastructure, PaaS/IaaS business models, and developer/IT buyer personas + Have expertise in SaaS growth metrics and pricing models, including CAC, LTV, expansion revenue, freemium, and usage-based strategies + Be an analytical and data-driven decision-maker, with experience in A/B testing and translating insights into strategic growth actions + Enjoy leading teams in a cross-functional environment with ability to navigate and influence across the organization **Work in a way that works for you** FlexBase, Akamai's Global Flexible Working Program, is based on the principles that are helping us create the best workplace in the world. When our colleagues said that flexible working was important to them, we listened. We also know flexible working is important to many of the incredible people considering joining Akamai. FlexBase, gives 95% of employees the choice to work from their home, their office, or both (in the country advertised). This permanent workplace flexibility program is consistent and fair globally, to help us find incredible talent, virtually anywhere. We are happy to discuss working options for this role and encourage you to speak with your recruiter in more detail when you apply. Learn what makes Akamai a great place to work Connect with us on social and see what life at Akamai is like! **We power and protect life online, by solving the toughest challenges, together.** At Akamai, we're curious, innovative, collaborative and tenacious. We celebrate diversity of thought and we hold an unwavering belief that we can make a meaningful difference. Our teams use their global perspectives to put customers at the forefront of everything they do, so if you are people-centric, you'll thrive here. **Working for you** At Akamai, we will provide you with opportunities to grow, flourish, and achieve great things. Our benefit options are designed to meet your individual needs for today and in the future. We provide benefits surrounding all aspects of your life: + Your health + Your finances + Your family + Your time at work + Your time pursuing other endeavors Our benefit plan options are designed to meet your individual needs and budget, both today and in the future. **About us** Akamai powers and protects life online. Leading companies worldwide choose Akamai to build, deliver, and secure their digital experiences helping billions of people live, work, and play every day. With the world's most distributed compute platform from cloud to edge we make it easy for customers to develop and run applications, while we keep experiences closer to users and threats farther away. Are you seeking an opportunity to make a real difference in a company with a global reach and exciting services and clients? Come join us and grow with a team of people who will energize and inspire you! **Join us** **Compensation** Akamai is committed to fair and equitable compensation practices. The base salary for this position ranges from $164,400 - $341,600/year; a candidate’s salary is determined by various factors including, but not limited to, relevant work experience, skills, certifications and location. The compensation package may also include incentive compensation opportunities in the form of annual bonus or incentives, equity awards and an Employee Stock Purchase Plan (ESPP). Akamai provides industry-leading benefits including healthcare, 401K savings plan, company holidays, vacation (in the form of PTO), sick time, family friendly benefits including parental leave and an employee assistance program including a focus on mental and financial wellness; Eligibility requirements apply.