Job Overview:

The Senior Director, Integrated Social and communication will be responsible for driving consumer share of mind and elevating the love of Keurig Dr Pepper brands through a cohesive, insights-driven strategy that unifies organic social execution, culture/influencer marketing, and social intelligence.

An effective, integrated social function will bring together social intelligence, culture/influencer marketing, content strategy and content development to help drive organic social conversation of KDP brands among fans and consumers.   

Key Responsibilities

Develop and execute Keurig Dr Pepper’s holistic social strategy

Partner with brand managers to develop and implement a social communications strategy aligned with overarching brand identity, objectives, and business goalsOversee the development & ongoing management of the annual content calendar at the portfolio level, ensuring alignment with key brand initiatives, product launches, and seasonal campaignsConnect social strategy to applicable aspects of the business, ensuring consistency in mechanisms of communication across brandsOversee the required key assets (website, social) to guide communication and creative outputs

Lead the coordination of social intelligence, content strategy and culture/influencer strategy to launch and optimize effective social-led communications campaigns

Social IntelligenceOversee social intelligence function that uses panoramic listening across social, search, behavioral, and emotional signals to answer key business questions and contribute to content strategy (e.g., inclusive of video, memes, etc.)Closely monitor industry trends and competitor activity to identify opportunities, including the identification of white spaces to illuminate the portfolio-level and brand-level messagesUse audience lexicon + competitor voice + influential voices to determine where KDP can meaningfully and authentically participate in timely, cultural momentsCulture/Influencer MarketingOversee portfolio-level influencer strategy that amplifies company growth, builds lasting partnerships, and delivers measurable outcomesMonitor and analyze cultural and entertainment trends, in coordination with social intelligence, to inform marketing strategies and identify opportunities for brand engagementIdentify and cultivate relationships with key creators, influencers, artists, cultural icons, and entertainment partners, including film studios, television networks, musicians, gaming, and streaming platformsManage the end-to-end operations of influencer/talent and integration into marketing campaigns, ensuring brand consistency, integrity, and alignment across all culture and entertainment marketing activitiesEnsure casting & vetting, offers & negotiations, and partner management are consistent across the portfolioContent Strategy Lead the creation of engaging, strategic, and data-driven content across social media platformsUse audience insights for cross-channel and cross-platform planningWork strategically and collaboratively with cross-functional teams across paid media, events, marketing, sponsorships, and other parts of the KDP organization as well as agency partners; includes work with SEO team to optimize content for search engines (paid search, social search)Create efficient content creation processes and work with agency partners to optimize content engine

Measurement & Management

Track, analyze, and report on KPIs to monitor performance of integrated social function and ensure metrics are used to make data-driven decisionsLead, manage, and mentor a high-performing team of social media professionalsWork closely and collaboratively with other marketing and brand teams to extend social reach and determine balance between organic and paid promotionTrack social and content to overall business goals, budget, and resources
Total Rewards:
$173,100 - $246,700Actual placement within the compensation range may vary depending on experience, skills, and other factorsBenefits, subject to elections and eligibility: Medical, Dental, Vision, Disability, Paid Time Off, 401k with company match, Tuition Reimbursement, and Mileage ReimbursementAnnual bonus based on performance and eligibilityLong-term incentive equity based on eligibility
Requirements:
Must possess a bachelor’s degree 10+ years of social media experience with 5+ years in leadership. Experience with key social channels, including Facebook, Instagram, Snapchat, Pinterest and TikTok Strong analytical skills; ability to analyze raw data, draw conclusions and develop actionable recommendations Experience leading social and cultural marketing teams and managing the full lifecycle of a brand experienceCommercially and creatively minded Excellent communication skills and the ability to work well alone as well as with different departments across the business Process driven and demonstrated ability to deliver in a timely manner Energetic, enthusiastic, proactive, and driven A self-starter with respect for others’ points of view
Company Overview:

Keurig Dr Pepper (NASDAQ: KDP) is a leading beverage company in North America, with a portfolio of more than 125 owned, licensed and partners brands and powerful distribution capabilities to provide a beverage for every need, anytime, anywhere. We operate with a differentiated business model and world-class brand portfolio, powered by a talented and engaged team that is anchored in our values. We work with big, exciting beverage brands and the #1 single-serve coffee brewing system in North America at KDP, and we have fun doing it!

Together, we have built a leading beverage company in North America offering hot and cold beverages together at scale. Whatever your area of expertise, at KDP you can be a part of a team that’s proud of its brands, partnerships, innovation, and growth. Will you join us?

We strive to be an employer of choice, providing a culture and opportunities that empower our team of ~29,000 employees to grow and develop. We offer robust benefits to support your health and wellness as well as your personal and financial well-being. We also provide employee programs designed to enhance your professional growth and development, while ensuring you feel valued, inspired and appreciated at work.

Keurig Dr Pepper is an equal opportunity employer and recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sexual orientation, gender identity, gender expression, age, disability or association with a person with a disability, medical condition, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law.