Overview At PepsiCo design, we have a saying: “We’re crazy enough to think we can inspire the future.” This is what drives us, in everything we imagine, develop and execute. Design is a strategic global function for PepsiCo that drives business value by leading innovation, creating experiences, and brand engagements. We are one of the first major food & beverage companies to integrate multiple design disciplines—brand design, design thinking, industrial design, design strategy, front-end innovation—into a single group. Our goal is clear: to connect PepsiCo’s food & beverage portfolios, with today’s hyper-connected, networked users and consumers hungry for meaningful, authentic, and relevant brand experiences across multiple touchpoints and regions of the world. Responsibilities As part of the PepsiCo Foods Design team, you will partner closely with functional design experts as well as the business to develop brand design strategies across a spectrum of capabilities including product architecture, innovation pipelines, visual identity systems, design guidelines, packaging design, and structural design. The Senior Brand Designer will engage with cross-functional teams to drive comprehensive brand and graphic design projects from ideation and strategy to execution. The main objective of this role is to guide the Pepsi brand design, help craft the brand design strategy, and execute major design projects across the portfolio. Design Project Management: Partner across disciplines within PepsiCo and external suppliers to ensure design assets are developed and delivered with quality, value, and on-time. Inform and align stakeholders throughout the creative process, regularly reviewing the status of projects with appropriate leadership to verify that project expectations are met. Brand Design Development: Support the visual identity for the Pepsi portfolio, working in collaboration with the North America Pepsi Design Director and other design leaders across brand, product, packaging, equipment, marketing, and advertising. Generate creative design proposals (visions, scenarios, concepts) in order to visualize the desired output and share it with internal and external team members. Participate in research activities and effectively translate customer needs into actionable design strategy (must be able to execute those requirements into design solutions). Help drive to final design recommendations, decisions, and design approval to enable artwork execution/production phases. Ensure a thorough consideration of all project variables and that the final solution will perform as planned. External Design Network: Supports the PepsiCo Design & Innovation organization in building and cultivating a robust external design network. Compensation and Benefits The expected compensation range for this position is between $76,400 - $127,850. Location, confirmed job-related skills, experience, and education will be considered in setting actual starting salary. Your recruiter can share more about the specific salary range during the hiring process. Bonus based on performance and eligibility target payout is 8% of annual salary paid out annually. Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement. In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medical, Dental, Vision, Disability, Health, and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan. Qualifications Bachelor’s Degree in Design with 4+ years’ experience as a multidisciplinary designer taking projects from concept through completion or equivalent experience required Should have full-time agency side and or client-side experience Advanced experience with Adobe Creative Suite and Firefly software Must be willing and able to travel 15% of the time Preferred Qualifications: Strong typography skills, conceptual design skills, and design strategy experience 360 brand design experience (i.e., print, packaging, digital, environmental, experiential) Demonstrated ability to generate high-quality images, designs, animations, and motion graphics using AI-powered tools and platforms, integrating them seamlessly into the creative workflow Extraordinary design taste and expertise with an excellent sense of design trends Ability to work in an agile, dynamic work environment with a start-up mentality (comfortable with risk and uncertainty) Strong stakeholder relationship management - effectively influence at all levels in the organization, as well as across regions and functions Effectively communicates (verbally and written) with internal and external business partners Collaborative and works well with others to deliver results; keep others informed to avoid unnecessary surprises Ability to multitask. Excellent time and project management skills to be able to meet project deadlines EEO Statement Our Company will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the Fair Credit Reporting Act, and all other applicable laws, including but not limited to, San Francisco Police Code Sections 4901-4919, commonly referred to as the San Francisco Fair Chance Ordinance; and Chapter XVII, Article 9 of the Los Angeles Municipal Code, commonly referred to as the Fair Chance Initiative for Hiring Ordinance. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status. PepsiCo is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law & EEO is the Law Supplement documents. View PepsiCo EEO Policy. Please view our Pay Transparency Statement