KIDS FTW Design

 

Purpose & Overall Relevance for the Organization:

 

Responsible for driving a creator culture to deliver against leading stories and product collections in the Kids' Footwear segment.

Be unapologetically consumer obsessed generating relevant stories and products that excite the China market.

Have a professional balanced approach to work within a dynamic and creative environment whilst balancing the need for operational excellence and speed to market.

 

Key Responsibilities:

 

● Be a Consumer Obsession champion with a special emphasis on winning the China consumer

● Extend Kids' FTW strategy in the given segment and maintain connectivity to Germany HQ creatives to ensure a one brand consumer facing message

● Advocate story telling throughout the design team and drive intuitive visual solutions in product concepts

● Design concepts and products that maintain consumer advocacy whilst delivering against the product brief

● Be a creator and an innovator always exploring fresh executions and materialization

● Motivate and guide junior designers on the journey to winning consumers and market share whilst adhering to the strategic vision articulated by management

● Present stories and ideas cross functionally with effectiveness to gain consensus

● Always stay up to date on the latest trends both externally and internally

● Be responsible to drive team members and work within the constraints of close to market dynamics and speed

● Live the behavior philosophy of the brand built around creativity, collaboration and confidence

 

 Key Relationships:

 

Fellow designers Product Marketing Product Development Global Design Lead

 

 

Knowledge, Skills and Abilities:

 

● Strong communication skills to articulate concepts, ideation and collections seamlessly to various members of the organization

● Have key insights into kids FTW market landscape

● Ability to excel and thrive in a team environment with a high level of diversity

● Deep knowledge of footwear creation process and how cross functional members contribute

● Ability to create leading propositions whilst also being a guru of commercializing trends with adidas codes

● Mature approach and ability to persuade, negotiate and compromise to produce win/win scenarios

● Knowledge of design, development and marketing processes with a passion for ideation sharing

● Intellectually curious and always seeking the new

 

Requisite Education and Experience / Minimum Qualifications:

 

● Bachelor or University Degree in industrial design or related educational experience and at least 8 years related work experience

● Experience in Kids' footwear design with totally new experience being a must

● Cross functional expertise in addition to Design would be advantageous

● IT: Superior experience in usage of all key design software and systems, expert in Design apps, AI, etc.

● Basic communication skills in English