Bogota, Karnataka, Colombia
22 hours ago
Senior Data Analyst PGD-25732
Company description Publicis Global Delivery is the talent powerhouse of Publicis Groupe, the largest global communications group. We make sure to hire, boost and develop the best people worldwide to deliver outstanding work for the most prominent clients within the Groupe. In LATAM, we are over 1,700 passionate employees that love to push boundaries and drive innovative solutions. If you are a risk-taker and love to develop intrepid ideas, PGD is the place for you. We Move People, and People Move Us! Overview Media analytics role, focused on Paid channels (Linear TV, programmatic, paid social and paid search). Responsible for pulling, cleaning the data, deriving insights and recommendations, building visuals for presentation in PPT. Currently processing the data in Excel and reporting in PPT, but eventually aiming to move to Looker Studio Dashboard. Must be strong with insight writing and client-facing. Using tools such as Meta Business Manager, LinkedIn Business Manager, CM360, Search Ads360, and Google Ads. Responsibilities - Able to pull apart large datasets and synthesize into insights (this means building an observation and identifying "why" the observation is taking place, and then making a recommendation) - Organized and able to work quickly in PPT and Excel - Strong written language skills - Able to use ChatGPT Qualifications - Experience analyzing full-funnel media performance (Upper = Awareness, Middle = Consideration, Lower = Conversion) - Able to contribute to internal meetings and emails with strong written and verbal skills - Success in working independently or with minor supervision (able to excel with aggressive deadlines) - Organized and able to work quickly in PPT and Excel - Building and presenting client-facing materials Additional information - Experience in process automation automation with Python or SQL, experience in Tableau - Looker Studio - Building dashboards
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