This position is based in our Bucharest location. We are seeking a highly motivated and experienced Senior Customer Marketing Specialist to support marketing initiatives across EMEA. As part of a global team, you will develop comprehensive customer marketing project briefs that guide the creation of localized outbound marketing programs for the Solstice Advanced Materials business. You will engage with both AIS and S&D product marketing managers, channel managers and industry marketing managers to lead development and translation of customer marketing assets and marketing campaigns, both for product launches and sustaining horizontal or vertical customer marketing initiatives, and will be responsible to lead local event execution. **CORE RESPONSIBILITIES** + Plan and execute experiential programs for large-scale (tier 1 & 2) customer-facing hosted and trade events in both live and virtual settings across Europe, Middle East and Africa. This includes project management, sourcing, contract negotiations, designing impactful booth experiences, budget management, timeline, vendor and agency management, registration, and various meeting logistics. + For META, events support would also require campaign themes, presentations, event promotion and post-event communications. + Develop and execute strategic plans for digital and event-based customer marketing activities, including campaign ideation, planning, deployment and pipeline generation (MGP), while ensuring best practices. + Launch and execute account-based marketing (ABM) campaigns including segmentation, positioning, messaging, creative concepts, campaign books, content strategy, customer journey, asset production, content approval, and campaign deployment in paid, earned shared and owned (PESO) channels to generate marketing generated pipeline (MGP). + Analyze our competitive landscape and customer insights to develop strategic marketing plans. + Drive content strategy by understanding customer needs and creating targeted messaging and assets that guide prospects from top-of-the-funnel awareness through to bottom-of-the-funnel conversion. + Develop New Product Introduction (NPI) plans in accordance with launch requirements. + Plan, execute and optimize customer nurture campaigns that engage prospects throughout the buyer journey, increase conversion rates and support overall pipeline growth. + Create and deliver sales enablement materials that empower the sales team to engage customers effectively and drive revenue across the business. + Partner with business leads, offering management, sales excellence and external agencies to implement integrated programs surrounding key solutions, products and services. + Drive the transformation to a digital-first marketing approach with a key emphasis on web, marketing automation, digital content marketing and demand generation. + Utilize data to support overall marketing strategies including ROI, campaign effectiveness, marketing channel optimization and customer insight mining. + Leverage data and analysis to assess the impact and performance of marketing tactics and conduct A/B testing to identify best practices. + Manage and execute customer marketing budgets effectively, ensuring optimal allocation of resources across campaigns, events and programs to maximize impact and ROI. + Experience working with licensed brands. + Travel up to 40%. **MUST HAVE:** + Minimum of five years’ working experience with customer marketing programs in B2B. Two years’ experience planning events. + Proficiency in Microsoft 365. + Excellent communication and interpersonal skills. + Outstanding project management skills. + Strong English skills (written and verbal). **WE VALUE:** + A bachelor’s degree in communications, Marketing, Public Relations, Business Management or a related field. + Experience with digital campaigns, tracking metrics and analyzing results to make qualified recommendations. + Experience working in the Middle East. + Corporate and agency leadership experience. + Excellent business writing and editing skills. + Outstanding organizational and project planning skills. + Ability to work well with cross-functional teams and across global cultures. + Proven experience in project management, coordination and collaboration. + Results oriented with strong analytical and problem-solving skills. + Experience with marketing automation and CRM tools, such as Salesforce, Marketo and Tableau. Honeywell is an equal opportunity employer. Qualified applicants will be considered without regard to age, race, creed, color, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality, sex, religion, or veteran status.