**Job Description :** **About us** Diageo is the world’s leading premium drinks company with an outstanding collection of brands, such as Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Tanqueray and Guinness. Our purpose – Celebrating life, every day, everywhere – has an important role in our company, for our people, our diversity, our brands, in how we perform and how we create shared value. **About the Role** The Customer Marketing team partners closely with our key account, sales, and brand teams to align customer, shopper, and guest needs with brand strategy. In this role, you’ll be at the center of the business, working with both internal and external partners to provide the insights, growth drivers, and tools needed for outstanding execution of Diageo’s commercial plan. Your efforts will help shift consumer and shopper behavior to drive financial growth and market share. This is a great opportunity to demonstrate strategic leadership in a fast-paced, high-impact environment. **Top Accountabilities** + Lead and develop a team of Customer Marketing Managers + Build the activation plans around the shopper marketing activities by channel, by programme, and activity, feeding into the one commercial plan + Oversee brilliant activation of the commercial calendar partnering customers, supply, and agencies to build a world class activation machine for the managed part of the business: RTD and Non-Alc + Lead the perfect delivery of all assets and tools to deliver great activation for key brands and customers. + Understand customer needs by channel to pin-point the activation priorities that deliver the greatest impact on shopper behaviour **About You** + 7+ years’ experience in a commercial role in the FMCG business + A history of working across media, digital, experiential, PR, culture, social and with external agencies + Experience of working with and leading a team, whether directly or indirectly + Passion for creating experiences for customers and consumers + Problem solver and teammate who can deal with ambiguity and adapt quickly + Analytical skills, decision making based on data and insights + Fluent in German and English **Our offer** + An inclusive company culture that puts employees and their development first + A competitive salary with bonus and many benefits + 30 days of vacation + An excellent parental leave policy + …and of course, THE best colleagues! Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity. We know that for Diageo to thrive and to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. Flexibility is key to success in our business and many of our staff work flexibly in many different ways, including part-time, compressed hours, flexible location. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process and to perform essential job functions. Don’t let anything stop you from applying! **Worker Type :** Regular **Primary Location:** Hamburg **Additional Locations :** **Job Posting Start Date :** 2025-08-08 With over 200 brands sold in more than 180 countries, we’re the world’s leading premium drinks company. Every day, over 30,000 talented people come together at Diageo to create the magic behind our much-loved brands. From iconic names to innovative newcomers – the brands we’re building are rooted in culture and local communities. Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world. Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry. And through our people, their legacy lives on. Join us, and you’ll collaborate with talented people from all corners of the world. Together, you’ll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of. With diversity at our core, we celebrate our people's unique passions, commitments and specialist skills. Because when varied voices, mindsets, and personalities come together, great ideas are born. In our supportive culture, your voice will be heard and you’ll be empowered to be you. Just bring your ambition, curiosity and ideas, and we’ll celebrate your work and help you reach your fullest potential. **DRINKiQ** What's your DRINKiQ? Take our quiz to understand how alcohol is made and explore the effects of drinking. You can discover everything you need to know at DRINKiQ (https://www.drinkiq.com/en-gb/)