A career as a CRO Digital Conversion Specialist in the Digital Acquisition team at National Bank means being part of a team that is passionate about numbers that base their actions on data interpretation. Our ultimate goal: Simplify the experience for all clients who want to do business with us, take the CRO practise a step further and make it easier to learn and deploy.
Your job
Identify sticking points in user journeys on our information sites, design A/B and multivariate tests to maximise online conversions Analyze behavioural data (Adobe Analytics, heatmap, etc.) to identify optimisation opportunities Execute, analyse and develop test results to highlight what you've learnt Work with cross-sector teams to identify opportunities and share results Help define the test roadmap by aligning initiatives with the organisation's business objectives Continuously optimise your strategy, documenting what has been learnt and adjusting actions based on results.Your team
You are part of a large team of 9 colleagues in the Digital sector and will report to the Senior Manager, Digital Acquisition. The Digital Acquisition team is part of the Digital Marketing team and the Digital Vice-President of National Bank. Our team stands out for its ability to make decisions based on data, its strategic contribution and its collaboration.
Our goal is to offer you maximum flexibility to promote your quality of life. This includes a hybrid work environment and a flexible and adaptable schedule.
The Bank values continuous development and internal mobility. Our personalised training programs, based on on on-the-job learning, help you master your profession and develop new fields of expertise. Tools such as the Data Academy, Language Training, Harvard Learning Centre, career development platform and coaching and mentoring support are available to you at any time. Access to colleagues with diverse expertise, experience and profiles will enrich your development from every point of view.
Prerequisites
Experience of at least 4 years in type A/B experimentation and customisation using tools such as Adobe Target Optimizely and/or Google optimise Significant experience in reversing trends and achieving positive conversion results on a sustained basis Excellent analytical skills to prioritise and optimise next actions Strong ability to influence matrix specialists.Languages: French Skills Digital Marketing Teamwork Empathy Initiative Learning Agility Resiliency Your benefits In addition to competitive compensation, upon hiring you’ll be eligible for a wide range of flexible benefits to help promote your wellbeing and that of your family. * Health and wellness program, including many options * Flexible group insurance * Generous pension plan * Employee Share Ownership Plan * Employee and Family Assistance Program * Preferential banking services * Opportunities to get involved in community initiatives * Telemedicine service * Virtual sleep clinic These are a few of the benefits available to you. We have an offer that keeps up with trends as well as your needs and those of your family. Our dynamic work environments and cutting-edge collaboration tools foster a positive employee experience. We actively listen to employees’ ideas. Whether through our surveys or programs, regular feedback and ongoing communication is encouraged. We're putting people first We're a bank on a human scale that stands out for its courage, entrepreneurial culture, and passion for people. Our mission is to have a positive impact on peoples' lives. Our core values of partnership, agility, and empowerment inspire us, and inclusivity is central to our commitments. We offer a barrier-free workplace that is accessible to all employees. We want our recruitment process to be fully accessible. If you require accommodation, feel free to let us know during your first conversations with us. We welcome all candidates! What can you bring to our team? Come live your ambitions with us!