Senior CRM Marketing Automation Developer **General Information** Req # WD00079585 Career area: Information Technology Country/Region: Malaysia State: Wilayah Persekutuan Kuala Lumpur City: Kuala Lumpur Date: Friday, April 18, 2025 Working time: Full-time **Additional Locations** : * Malaysia **Why Work at Lenovo** We are Lenovo. We do what we say. We own what we do. We WOW our customers. Lenovo is a US$57 billion revenue global technology powerhouse, ranked #248 in the Fortune Global 500, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver Smarter Technology for All, Lenovo has built on its success as the world’s largest PC company with a full-stack portfolio of AI-enabled, AI-ready, and AI-optimized devices (PCs, workstations, smartphones, tablets), infrastructure (server, storage, edge, high performance computing and software defined infrastructure), software, solutions, and services. Lenovo’s continued investment in world-changing innovation is building a more equitable, trustworthy, and smarter future for everyone, everywhere. Lenovo is listed on the Hong Kong stock exchange under Lenovo Group Limited (HKSE: 992) (ADR: LNVGY). This transformation together with Lenovo’s world-changing innovation is building a more inclusive, trustworthy, and smarter future for everyone, everywhere. To find out more visit www.lenovo.com , and read about the latest news via ourStoryHub (https://news.lenovo.com/) . **Description and Requirements** **You will:** + Works with end business users to develop, code, and launch complex cross channel CRM marketing campaigns + Translates end-user-stated business objectives into actionable solutions and understands end-user communication needs and data streams + Designs and documents solutions to leverage automation, dynamic content, data-driven segmentation and other sophisticated Salesforce Marketing Cloud capabilities + Works with the customer to understand key campaign parameters and requirements + Works with other members of the Engagement Services team to provide best practice recommendations to customers + Design and document solutions that leverage automation, dynamic content, data-driven segmentation and other sophisticated Salesforce Data Cloud & Marketing Cloud capabilities to maximize customer success + Leverage a foundational understanding of data modelling to determine data flow and transformations necessary to import and transform data necessary to run journeys + Create automation for file/data import, audience segmentation, and journey kick-offs leveraging automation activities including but not limited to: SQL Queries, File Transfers, Import Files, Data Extracts, Verifications, Send Email, Send SMS + Develop SQL code necessary to import and transform data requiring use of Data Extensions and SFTP connectors + Create and leverage hand-written AMPscript in order to personalize emails and add dynamic content to said emails + Identify and define Journey entry sources and decision splits in any given journey with Data Extensions, Lists (or Audiences), Salesforce Data, API, Events + Create HTML based emails handling requirements and issues from various different email service providers (eg. Gmail, Outlook, etc) + Work independently under direction in order to ensure customer success **Complexity of Work:** + The role requires critical thinking skills, decisive judgment, and the ability to work with minimal supervision. + Collaboration with multiple cross-functional team members and stakeholders, which requires excellent communication skills. **You bring:** + Must have 7 years of experience on the Salesforce Marketing Cloud (SFMC) platform in email, SMS, and push notifications. + Must have 7 years of experience in setting up Salesforce Data Cloud or comparable Customer Data Platform + Other Marketing Automation platform experience is a plus Must have one Certification: Marketing Cloud Admin, Marketing Cloud Consultant, Certified Email Specialist. \#LPS **Additional Locations** : * Malaysia * Malaysia