They say you are the company you keep - and at Cracker Barrel, we take that seriously. At the Store Support Center, we're in the business of serving those who serve our guests. Whether you're designing solutions, telling our story, or setting our teams up for success, your work makes a difference every single day. Here, the work means more because we take pride in doing it together. So, join our team and find your place, because here...we're all in good company.
What You'll Do - You'll Make the Moment
Independently build and execute campaign segmentation and support email, SMS, app, and paid media campaigns within the team's tools and platforms.Collaborate with Loyalty, CRM, Digital, and Paid Media teams to develop audience and campaign strategies that drive Omni channel purchase behavior.Adjust targeting and segmentation as required to deliver results and identify and leverage additional or non-standard data attributes for segmentation.Create standardized reports, dashboards, and data visualizations of audiences and campaigns performance within and across channels using direct queries to Snowflake and business intelligence tools such as Tableau and PowerBI.Collaborate with Sr Digital Marketing Analyst to develop key campaign and audience insights and present them to stakeholders to support future marketing activation plans.Effectively work with the cross-functional marketing team to understand goals, key targets, and messaging and collaborate on strategies.Bachelor's degree in Analytics, Math, Finance, Statistics, Engineering, Marketing, or equivalent related experience.3+ years of experience working within cloud data warehouses customer data.3+ years of experience with audience segmentation, activation, and reporting of email, SMS, and app campaigns.Required: Intermediate SQL experience (advanced SQL skills preferred); Python experience in a plus.Proficiency in business intelligence tools such as Tableau, PowerBI, and Looker.Willingness and ability to quickly learn new marketing and analytics technology related to audiences, activations, and marketing performance.A critical thinker with the aptitude to isolate and troubleshoot technical issues related to dataflow.Excellent analytical and time management skills.Ability to identify and resolve problems creatively.Strong attention to detail and QA.Strong communication skills and the ability to translate data into actionable plans.Passionate about continuous improvement.Courteous, can do personality.Work independently, but also able to foster teamwork and collaboration.Proven ability to set and meet goals and deadlines.Focus on You
We're all about making sure you're taken care of too. Here's what's in it for you:
Good Work Deserves Good Pay: Competitive Annual Salary | Annual Bonus Opportunities
Support That Goes Beyond the Clock: Medical, Rx, Dental and Vision Benefits on Day 1| Life Insurance and Disability Coverage | Paid Vacation/Employee Assistance Program
Grow and Thrive Your Way: Business Resource Groups | Tuition Reimbursement | Professional Development
Culture of Belonging: Support that starts on day one | Onboarding, training, and development to help you thrive | Recognition programs and employee events that bring us together
Invest in Your Future: 401k Plan with Company Matching Contributions at 90 days | Employee Stock Purchase Program
More Perks, Just Because: 35% Discount on Cracker Barrel Food and Retail items | Exclusive Biscuit Perks like discounts on home, travel, cell phones, and more!
A Little About Us
Since 1969, Cracker Barrel has been a place to gather around delicious food, abundant servings, unexpected finds, and a warm welcome. Over time, it's become even more - somewhere folks can reconnect and feel at home. With more than 70,000 team members nationwide, we take pride in our roots -- always serving up more than a meal.
See for yourself. Apply now.
Cracker Barrel is an equal opportunity employer.
Qualified applicants are considered for all positions without regard to race, color, religion, sex, sexual orientation, genetic information, national origin, age, marital status, medical condition, disability or any other class expressly protected by law.