Join our dynamic marketing team and play a pivotal role in shaping the future of life insurance marketing at John Hancock Insurance!

 

John Hancock has an exciting opportunity for a passionate, results-oriented, and creative storyteller to support its U.S. Marketing team. We are looking for a writer who would enjoy our dynamic and fast-paced environment, where we embrace a collaborative "get it done together" mindset. The successful candidate provides strategic and innovative creative for both print and digital. You are confident in your ideas and can passionately present them internally in rough form – as well as finely polished when presenting to our partners.

The successful candidate will be responsible for delivering content that engages customers/financial advisors, while helping to drive sales. This hands-on role will be responsible for the ideation, management, execution and evaluation of content across mediums and distribution channels. You’ll be working in close collaboration with our Visual Designers, Video Team and Content Managers on a variety of projects.

 

The Insurance Marketing Team, of which the Senior Copywriter is a key part, is responsible for the strategy and execution of product launches, events, campaigns, B2B relationships, sales enablement, Vitality member engagement, and producer and policyholder communications. This team is an integral part of our comprehensive marketing organization, which includes brand, human-centered design, digital, analytics, and integrated production. Together, these teams collaborate closely to craft our marketing narrative, deliver connected customer experiences, and demonstrate the business value of marketing.   

Individual Responsibilities Include:

Routinely conceptualize creative solutions that effectively communicate the strategic intent for each tactic within the assigned projectsWork closely with the editorial team and SME’s, distilling their content into easily digestible promotional copy Ensure consistency in brand voice across all communicationsWrite, proofread, and edit copy that reflects the conceptual vision and aligns to our brand voice Determine the style, tone, structure, and voice of copy across a variety of media (e.g., digital, mobile, print, web, video)Work collaboratively with Visual Designers to develop creative concepts and executions of assigned projectsPresent ideas in collaboration with Visual Designers to internal stakeholders and external clientsWork in an Agile manner with various teamsWork with digital marketing team to help drive SEO, email, and social strategies Create persona-based content for various stages of the funnel for both B2C and B2B communications and across a mix of mediums (print, digital, social, video)Leverage analytics and research insight and data to develop or bolster written workEdit and proofread copy for accuracy and brand tone

 

Job Requirements:

Bachelor’s degree requiredMinimum of 6+ years of related writing experience (agency and/or in-house) across all media channels: print, social, digital, video, etc.Creative storyteller who has experience maintaining a valued brand voice across all communicationsDeep understanding of best practices for writing across channels (web, social, video, print)Excellent management, organizational and prioritization skills, including the ability to meet deadlines in a fast-paced environmentResourceful researcher with strong information gathering, analytical and strategic planning skillsWilling to roll up his/her sleeves to make things happen and motivate teams.Ability to interact successfully with all levels of the organizationAbility to positively influence colleagues and the direction of workAbility to adapt and respond to changing priorities

When you join our team:

We’ll empower you to learn and grow the career you want.We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words.As part of our global team, we’ll support you in shaping the future you want to see.

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit https://www.manulife.com/en/about/our-story.html.

Manulife is an Equal Opportunity Employer

At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact recruitment@manulife.com.

Referenced Salary Location

Boston, Massachusetts

Working Arrangement

Hybrid

Salary range is expected to be between

$90,225.00 USD - $162,405.00 USD

If you are applying for this role outside of the primary location, please contact recruitment@manulife.com for the salary range for your location. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance.

Manulife/John Hancock offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension/401(k) savings plans and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in the U.S. includes up to 11 paid holidays, 3 personal days, 150 hours of vacation, and 40 hours of sick time (or more where required by law) each year, and we offer the full range of statutory leaves of absence.

Know Your Rights I Family & Medical Leave I Employee Polygraph Protection I Right to Work I E-Verify I Pay Transparency

Company: John Hancock Life Insurance Company (U.S.A.)