Senior Copywriter - Ashley Global Retail About Us

Ashley is America's largest furniture manufacturer and a global retail leader. We’ve been committed to making beautiful, quality home furnishings at an accessible price point for over 75 years. Now, we're evolving our brand to meet the changing lifestyles of today's consumers. This is an exciting time to join the team and make a real impact. You'll be part of a transformation, working with passionate professionals who are reshaping an industry and creating meaningful connections between our products and the lives they enhance.

Position Overview

As the Senior Copywriter, you will help shape the voice of our brand through impactful and engaging storytelling. In this role, you will develop compelling copy that resonates with diverse audiences across platforms, including digital, social media, email, print, and more. You are a strategic thinker with a passion for crafting content that not only aligns with our brand identity but also drives meaningful business results. You’re both an inspiring leader and a strategic contributor.

Key Responsibilities  Lead the development of messaging strategies for promotions, product launches, seasonal campaigns, and other brand initiatives  Write polished, persuasive copy for multiple channels including in-store collateral, web, email marketing, paid media, social media, and more  Approach creative with a poetic spirit and a lively, optimistic mindset  Champion and produce elevated, editorial content; bring new ideas forward  Collaborate closely with designers, art directors, and marketing strategists to create engaging content  Manage and mentor other copywriters, providing guidance and feedback to develop their skills  Review and edit copy from team members to ensure quality and consistency  Conduct research to stay current on design trends, consumer preferences, and competitive positioning  Contribute to creative pitches, lead presentations, take feedback with grace  Leverage AI to supercharge your ideation, versioning, and workflow  Maintain brand voice guidelines and ensure consistency across all communications  Occasional travel may be required Qualifications  7+ years of copywriting experience, with at least 3 years in a home furnishings, lifestyle, or retail sectors  A portfolio which demonstrates creative abilities, innovative thinking, craftsmanship, cultural awareness, and versatility in voice  Bachelor's degree in English, Journalism, Communications, Marketing, or related field preferred  Experience mentoring junior writers or leading copywriting teams  Meticulous attention to detail and excellent proofreading skills  Strong conceptual thinking, an editorial mindset, and ability to translate brand values into compelling narratives  Cross-channel campaign experience  Receptive to feedback and able to incorporate direction while maintaining creative integrity  Passionate about interior design, home décor, and creating meaningful customer experiences  Self-motivated with the ability to work independently and as part of a team