Senior Copywriter
Publicis Groupe
**Company description**
Publicis is an omni-channel communications agency with over 600 employees across our Canadian operations. The office is the largest in our industry in Canada and boasts talent across various disciplines of marketing and advertising expertise. Publicis carries a balanced split of Canadian, U.S. and Global clients for which we are Agency of Record. Publicis supports a range of D&I actions through our Driving Change team as well as giving back to the community through a long-standing participation in the Out of the Cold Program. With a strong, active and familial culture, Pub United is the agency’s social club, hosting events as wide reaching as Curling, Trivia Nights and more.
**Overview**
Our healthcare-obsessed team is growing and we’re looking for a talented and passionate senior creative copywriter eager to maximize their potential.
If you’ve been following the award-winning work in the healthcare space, you will have noticed that powerful purpose-driven work is finally getting the attention it deserves—and that’s where our (and hopefully your) aspiration lies.
**Responsibilities**
As you may already know, a creative copywriter in healthcare is not a medical writer or a tactical writer but a big idea thinker who has chosen to apply that creative diligence in the world of healthcare. Which means, you:
+ Can ideate/concept fruitfully and consistently on briefs with a healthcare focus (either for pharma brands or healthcare-related causes)
+ Understand the specific nuances required of healthcare/pharma work such as how to navigate compliance needs, how to ideate with empathy/tact, how to leverage emotional drivers to create powerful ideas
+ Have the instincts of any traditional creative, which means you know how to recognize/identify the creative merit (or lack of) in each idea and how to either apply craft to elevate it or let it go and keep digging
+ Are familiar with all types of healthcare creative including branded vs. unbranded, disease state awareness/education, AOR client needs, and the types of tactics typically employed by healthcare brands
+ Eager to work in a team paired with an Art Director (if you’re not already)
+ Understand that writing is just the craft you employ most of the time but that ideas require you to understand the bigger picture (how it all comes together)
+ Are very familiar with the production process of TVC/broadcast/OLV in addition to most other traditional tactics with a willingness to find original ways to deploy an idea
+ Able to adapt and evolve ideas based on internal and external feedback (often with a compliance lens) without compromising craft and the features of an idea that make it compelling
+ Demonstrate resilience at every turn. You know that selling an idea is only step one, keeping it sold is where the real magic happens
**Qualifications**
+ 3-5 years working as a creative copywriter in an agency setting, ideally some portion of which is within the healthcare or health-adjacent space
+ Ideally you a have some formal training in marketing/advertising, creative writing plus some formal or informal knowledge of healthcare
+ Self-motivated and ambitious
+ Insatiable appetite for solving problems
+ Curious—about the world, about how people are impacted by health choices and how to make powerful, compelling work
**Additional information**
**What Publicis Health can offer you:**
We are a full-service agency with a global footprint and ambitions to elevate the standard of healthcare work and empower people to access better health outcomes.
At Publicis Health, you’ll be given the opportunity to work on well-known brands and execute campaigns from initial stage concepts to in-market using every skill and experience at your disposal.
We are a team of passionate people across all disciplines who work to support one another, provide guidance and mentorship and we hold ourselves accountable to meeting a high standard.
Publicis Canada is committed to building a diverse workforce representative of our community. We encourage and are pleased to consider all qualified candidates, without regard to race, colour, citizenship, religion, sex, marital / family status, sexual orientation, gender identity, aboriginal status, age, disability or persons who may require an accommodation, to apply. If you require a specific accommodation please contact Human Resources.
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