Who are We?

We’re not just a company; we’re a global force. Fiercely committed to ensuring that everyone, everywhere, can live their lives digitally safe. Our family of brands – Norton, Avast, LifeLock, Avira, AVG, ReputationDefender and CCleaner – unite the brightest minds, the sharpest tech and the most diverse thinking to protect over 500 million people. And we’ve built an inclusive workplace, where your well-being is a priority because true success comes from a place of balance and authenticity. When you're thriving, you’re unstoppable. So, bring us your bold ideas and passion that refuses to quit. The digital world isn’t some distant reality – it's the world we live in, and we’re ready for it. If you’re ready to push boundaries and be part of something bigger, join #TeamGen.

How We Work? 

Our hybrid work style (3 days in the office) gives us the face-to-face time to have creative conversations, meaningful meetings, make quick decisions and build relationships. And it’s flexible enough to give you the space to do your best work. 

About the role

Join us at the crossroads of marketing performance, lifecycle retention and growth, user experience, and brand storytelling. As a Senior Content Designer, you’ll drive the words and content solutions that boost acquisition, engagement, upsell, and cross-sell across multiple channels. You’ll pair sharp creative instincts with data-driven iteration to turn ideas into measurable business impact. You’ll foster a positive, collaborative team culture by showing openness, respect, and willingness to support others. We value professionalism, adaptability, and resilience (especially when things get challenging), bringing strong communication skills and a team-first mindset to everything you do. We work hard and smart, focusing on impact, efficiency, and thoughtful problem-solving – all while making sure to have fun and share a few laughs along the way 

About the Team 

You’ll be joining the Customer Success Management Design (CSMD) Team, part of the Marketing, Brand, and Communications organization. We’re a fun, diverse, and collaborative group working at the intersection of marketing and product, partnering closely with both to craft seamless, user-focused experiences. Our work spans email communications and in-product messaging, ensuring users receive the right message, in the right place, at the right time. We’re an impact-driven team that thrives on aligning strategic goals with thoughtful, data-informed design solutions that deliver real value to both users and the business. 

Objectives

Content-Driven Growth: Craft high-impact, user-centered content that aligns with marketing goals and drives performance.

Project Ownership: Lead content initiatives from ideation through execution and QA, ensuring quality and strategic alignment.

Performance Optimization: Develop and test content variants (A/B/C), analyze key metrics (CTR, CVR), and iterate based on insights.

Brand Consistency: Maintain voice, tone, and brand alignment across all touchpoints to strengthen brand identity.

Cross-Functional Collaboration: Partner with teams across Product, Design, Legal, and Customer Success to execute aligned strategies.

Data-Informed Strategy: Translate research and user behavior into actionable content strategies and growth initiatives.

Customer Impact Focus: Blend UX, product knowledge, and growth tactics to deliver timely, relevant communications.

AI Integration: Leverage AI tools to streamline workflows, enhance creativity, and drive efficiency.

Core Competencies

5+ years in content design, copywriting, or related field, with a focus on conversion, UX, and storytelling.

Strong grasp of lifecycle content strategies and performance metrics.

Proficient in Figma and collaborative workflows.

Strategic thinker with multitasking and campaign planning skills.

Knowledge of consumer psychology and persuasive techniques.

Confident communicator with data-driven decision-making skills.

Adaptable, feedback-driven, and thrives in fast-paced environments.

Committed to consistency in design systems, with an eye for thoughtful evolution.

Bonus Skills (Nice to Have)

Experience with AI/automation tools, UX and inclusive design, mentoring, and working in complex or regulated industries like fintech or cybersecurity.

Ready to craft the words that move customers — and the business? Let’s talk! 
Send us your resume & portfolio — and if you want to go the extra mile, include a cover letter (yes, we do read them!) 

Benefits: 

Annual bonus scheme.

Unlimited PTO (paid time off), flexible working hours & home office. 

The chance to join a major global tech company listed on the S&P 500. 

Opportunity to learn and work with the best in the Digital Security industry. 

Cafeteria points are provided by Benefit Plus (meal plan, pension insurance, travel, free time activities, multisport card, and much more). 

Tuition reimbursement for job-related courses.

Learning & Development plan. 

Sustainable home improvement bonus.

Mac/Windows laptop and mobile phone 

Gen is proud to be an equal-opportunity employer, committed to diversity and inclusivity. We base employment decisions on merit, experience, and business needs, without considering race, color, national origin, age, religion, sex, pregnancy, genetic information, disability, medical condition, marital status, sexual orientation, gender identity or expression, military or veteran status, or other unlawful factors. Gen prohibits discrimination based on these protected characteristics and recruits talented candidates from diverse backgrounds.

We consider individuals with arrest and conviction records and do not discriminate against employees for discussing their own pay or that of other employees or applicants. Learn more about pay transparency. 

To conform to U.S. export control regulations, applicant should be eligible for any required authorizations from the U.S. Government.