Bangkok, THA
3 days ago
Senior Consumer and Shopper Excellence Manager
**POSITION SNAPSHOT** Location: Bangkok Company: Nestlé Business Unit: Consumer & Marketplace Insights Full-time **A DAY IN THE LIFE…** + Implement market research tools to understand deeply who the target consumer is, what they do, and why. + Produce timely, accurate, and actionable market share analyses across categories, channels, and competitors using NIQ, Kantar, and internal dashboards. + Apply correct methodologies, guidelines, and standards in all research studies. + Provide relevant insights through competitive and customer analysis. + Collaborate with brand teams to validate hypotheses, concepts, and communications. + Provide insights for ICPs, MBSs and support category and brand strategy development. + Co-develop frameworks to embed consumer centricity across all business steps. + Use tools like MROI PlanIQ and Talkwalker dashboards to measure marketing effectiveness and consumer sentiment. **ARE YOU A FIT?** + Minimum 5 years' experience in market research or equivalent FMCG and / or strategic planning at Communication / Media Agency + Experience in leading and managing teams
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