At Meridian our aspiration is to integrate our purpose into everything we do for people, the planet, and communities. We believe that our greatest opportunity is to create opportunity and meet people where they are. As the strategic communications lead for Wealth and Business Banking lines of business, as well as the Digital and Marketing portfolio, this role provides enterprise-level counsel and communications delivery across a broad portfolio to engage, inform, and inspire employees and business executives. The successful candidate will serve as the primary communications advisor to the SVP of Retail & Wealth, SVP of Business Banking, Chief Digital and Marketing Officer, and their leadership teams. This role is pivotal in shaping and executing thought leadership, internal communications and engagement, and reputational strategies that support Meridian’s enterprise initiatives.
Communications Planning & Stakeholder Management Act as the lead communications advisor to the SVP of Retail & Wealth, SVP of Business Banking, Chief Digital and Marketing Officer, providing ongoing communications counsel, planning, support and advice.. Develop, execute and measure effectiveness of integrated communications strategies, including internal communications, employee engagement and change communications, aligned with business goals and enterprise priorities. Lead executive visibility and thought leadership initiatives, including messaging and briefing development, speechwriting, op-eds, internal and external messaging for town halls, newsletters, video planning, scripting and editing, internal and external announcements and events, intranet, and surveys.
Internal Communications Develop and execute internal communications strategies that support the goals of the Wealth and Business Banking businesses, as well as the Marketing and Digital function. Continually identify new communications opportunities for storytelling progress and success of business and support functions units, while collaborating with Senior Communications Advisor for Retail, ensuring alignment of communications strategies and plans. Lead corporate communications programs that integrate line of business messaging and milestones. Partner with Change Management on communication of large projects/initiatives, and provide ongoing counsel and communications tools to support operational communications. Develop compelling, clear, and concise communications for advisor and all employee audiences, including memos, scripts, intranet articles, videos, leadership toolkits, town hall presentations, Q&As, surveys, etc. Event management for strategic events for employees or leadership, as required.
Member-Facing Communications Provide ongoing counsel on Member facing communications, including identifying, coordinating and executing key Member communications in response to current events as required Collaborate with External Communications and Marketing teams to leverage social media channels to amplify line of business and Member messaging Work with leaders as spokespeople to develop social media content and execute through employee sharing platforms to foster thought leadership
Channel Communications Leadership Support and execute the Wealth, Business Banking, Marketing and Digital channel communications like Department Town Halls and department newsletters, and other content vehicles. Support content creation for ELT and corporate communications, including enterprise town halls, leadership conferences, and strategic updates. Contribute key Line of Business insights, milestones and actions to enterprise-wide communications planning and execution, including campaigns, change initiatives, and leadership events. Work with other Communications Advisors to integrate storytelling in a cohesive narrative for all employees, ensuring that the line of business portfolio view is well integrated and understood
Qualifications & Experience 5 to 7+ years of progressive experience in corporate communications, preferably in financial services or regulated industries. Branch banking, retail or wealth communications experience is an asset. Experience developing, implementing and measuring communication plans. Excellent communications skills, written and verbal across multiple formats and channels. Excellent proofreading/copy editing skills with attention to details. Ability and willingness to take initiative and demonstrate leadership and project management skills. Build trust and alignment across diverse teams and stakeholders and have ability to work with minimal supervision and as part of a team. Leverage tools like Microsoft Copilot and low-code platforms to streamline workflows and enhance communication delivery. Distill complex business strategies into clear, actionable insights. Use analytics to measure impact and inform strategy. Embrace change and continuously seek new ways to improve communication effectiveness
Salary Range: CAD $68,800 to $103,200 annually.
Compensation for this role is based on a combination of skills, experience, and internal equity. Candidates with stronger alignment to the role’s requirements may be placed higher within the range. Your recruiter will share more information about our total rewards package during the hiring process.
Office Location: 3330 Bloor Street West, Toronto. This is a hybrid work opportunity.
Meridian has a remote work policy that allows flexibility for employees to work remotely but also requires a minimum of one day per week in the office for purposeful meetings to collaborate, innovate and build effective relationships with your team, your colleagues and your leader which is important to us.
What's in it for you?
Who we are:
Meridian is Ontario’s largest credit union, and second largest in Canada, helping to grow the lives of our more than 380,000 Members. Meridian has more than 80 years of banking history and is 100% owned by its members. With 87 retail branches and 15 Business Banking Centers across Ontario and $ 32B in assets under management, Meridian offers a full range of financial products and services to its retail, business banking and wealth members. With over 2200 employees and corporate offices located in Toronto and St. Catharines, Meridian has a track record of creating and delivering innovative new offerings and is committed to investing in the communities that we serve. Our plan is to build on our momentum as we deliver on our purpose - helping our members achieve their best life.
Find our story here: About Meridian
Experience the Difference!
Meridian committed to promoting an inclusive, accessible environment, where all employees and customers feel valued, respected and supported. We are dedicated to employing a workforce that reflects the diversity of our communities and Members in which we live and serve.
Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, or disability.
Please note that due to the volume of applications, only those under consideration will be contacted for an interview.
Thank you for your interest in Meridian Credit Union.
Follow us on Twitter at
@MeridianCareers
Connect with us on LinkedIn
#LI-TJ1
#LI-HYBRID