About Four Seasons:
Four Seasons is powered by our people. We are a collective of individuals who crave to become better, to push ourselves to new heights and to treat each other as we wish to be treated in return. Our team members around the world create amazing experiences for our guests, residents, and partners through a commitment to luxury with genuine heart. We know that the best way to enable our people to deliver these exceptional guest experiences is through a world-class employee experience and company culture.
At Four Seasons, we believe in recognizing a familiar face, welcoming a new one and treating everyone we meet the way we would want to be treated ourselves. Whether you work with us, stay with us, live with us or discover with us, we believe our purpose is to create impressions that will stay with you for a lifetime. It comes from our belief that life is richer when we truly connect to the people and the world around us.
About the location:
Four Seasons Resort Bali at Jimbaran Bay is proud to provide our guests with the highest standards of luxury and personalized service. At Four Seasons we believe in recognizing a familiar face, welcoming a new one, and treating everyone we meet the way we would want to be treated ourselves. Whether you work with us, stay with us, live with us, discover with us, we believe our purpose is to create impressions that will stay with you for a lifetime. It comes from our belief that life is richer when we truly connect to the people and the world around us. Four Seasons Resort Bali at Jimbaran Bay is located on the southern tip of the island of Bali on the northeast slopes of the Bukit peninsula. Luxuriously appointed private villas are built into a gently terraced hillside named Bukit Permai, which means "beautiful hill".Four Seasons Resorts Bali is looking for a Senior Commercial Director.
About the location
Our Resort is just 20 minutes away from Ngurah Rai International Airport. Become one with Bali’s magical energy and gentle nature. Sheltered in a calm Jimbaran Bay along three miles of sand, our private pool villas are ideal for family vacation or a romantic getaway. With unforgettable views and authentic arts offerings, our luxury Resort brings you a deeper understanding of the island’s stunning landscapes and inimitable culture.
About the role
The Senior Commercial Director is a part of the Resort Planning Committee that is collectively responsible for making key strategic and operational decisions for both Bali Resorts. The Senior Commercial Director oversees all commercial activities with the support of teams including sales, catering, revenue management and public relations. Leadership role focuses on all sales, marketing and product development activities to ensure strategies yield maximum revenue for rooms, F&B, Spa and other revenue streams and support brand clarity (DNA) throughout the resorts. The Senior Commercial Director needs to be strategic, proactive and have a proven track record in both sales and marketing. The individual requires strong revenue and budget management skills, a creative flair for marketing, good communication and interpersonal skills and demonstrate effective leadership.
This role is reporting to the General manager.
What you will do
LEADERSHIP
Build, lead, coach, train and develop a strong team, incorporating existing talent and recruiting new team members where necessary.
Balance the specific needs of sales and marketing staff by building a positive and creative work environment.
Build trust and confidence with stakeholders, including ownership and home office.
In conjunction with the General Manager provide direction on pricing, Revenue Management, MarCom, Rooms and Catering sales strategy and tactics.
INTERNAL COMMUNICATIONS
Develop a dynamic and open communication process between all parties to ensure that all activities and bookings are focused to yield maximum revenue per occupied room.
Actively participate in regular revenue meetings to drive hotel revenue generating plans.
Engage in all forecast meetings and ensure effective communication with all sales support system.
MAXIMIZE REVENUE / REVENUE MANAGEMENT
Understand the different needs of market segments and implement strategies/programs as appropriate to maximize revenue generation and profitability.
Build and maintain Optimal Business Mix, strong revenue generation efforts in Banquet department, and other areas (including Spa, Restaurants and Bars).
Leader of revenue generation strategy and culture; ensure there is a culture focused on revenue management within the two resorts.
Revenue management logistics and revenue management accountability.
MARKETING
Develop and implement the Annual Marketing Plan and budget process.
Analyse the property’s capabilities and identify the direct sales, advertising, and public relations programs necessary to attract targeted sources of business.
Develop marketing programs consistent with Four Seasons style and positioning, ensuring compliance with brand policies and guidelines.
In conjunction with Director of Sales, identify sources of business available to the hotel and establish priority marketing.
Review and monitor competitive hotels to ensure product and service offerings position property for competitive advantage.
Keep abreast of market trends and respond as needed.
Initiate and supervise the implementation of all sales and marketing office procedures and ensure resort is in compliance with all Four Seasons Sales and Marketing Minimum Operating Standards.
Manage resort presence and content across all communication channels, both brand and third-party platforms.
PUBLIC RELATIONS
Develop Public Relations Strategy and oversee updates and execution in conjunction with PR Director, agency or corporate PR support.
Craft Social Media strategy and distribution outlets with PR Director.
Develop the Sales and Marketing budget in conjunction with the Annual Marketing Plan and Minimum Operating Standards.
SALES
Provide "Two up" sales assistance for all key accounts, where relevant and participate in deployment decisions and yield decisions as appropriate.
Ensure fluid communication with WSOs regarding market changes, business needs and priorities.
Develop and approve sales travel budgets.
Establish goals and monitor performance to meet property revenue objectives.
Review the performance of each salesperson and approve quarterly and annual incentive results.
Develop and maintain a succession plan for management positions in Sales, Catering, Public Relations and Revenue Management.
Travel as required.
What you bring
KEY BEHAVIOURAL COMPETENCIES
Team player, ability to forge solid working relationships with peers, agencies and property-based personnel.
Ability to think critically and evaluate best possible solutions, resources and procedures to implement priorities.
Ability to work independently, solve problems, take initiative and demonstrate solid judgment.
Well organized, able to set priorities, assess / measures results, and be detailed oriented.
Ability to multitask, solution oriented, ability to assess situations and exercise good judgement.
TECHNICAL SKILLS AND KNOWLEDGE
Revenue management practices.
Property pricing strategies including.
Revenue channels, OTA, Wholesale, digital, etc.
Knowledge of Corporate marketing resources and allocation: people and expertise including sales network, marketing communications and PR support.
Luxury traveler preferences.
Competitive environment, competitive marketing practices and advantages.
Marketing Communications includes but is not limited to search marketing, direct marketing, content marketing, social media marketing, print and display advertising.
Knowledge and appreciation of both video and still photography production and ability to evaluate which support brand DNA.
KEY FUNCTIONAL COMPETENCIES
Outstanding resource and budget management skills.
Strong overall business perspective.
Combination of strategic thinking and strong tactical execution.
Effective leader of a team.
EDUCATION AND EXPERIENCE
University or college degree, preferred Marketing or Hospitality emphasis important.
Minimum 3 to 5 years of experience in a related position.
Extensive luxury resort experience in Asia, dealing with Wholesalers, DMCs, Tour Operators and rate and contract negotiating skills
What we offer:
Deeply instilled values-based company culture.
Complimentary stays at Four Seasons worldwide.
Executive level incentive plans.
Health and Life Insurance.
Retirement benefits.
Live in-House or Housing Allowance.
Excellent Learning and Development opportunities.
Career growth opportunities.
Only short-listed candidates will be notified.
We look forward to receiving your application!