Welcome to Warner Bros. Discovery… the stuff dreams are made of.
Who We Are…
When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next…
From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.
JOB TITLE: Senior Category Manager
DEPARTMENT NAME: WBCP, China
LOCATION: Shanghai, China
REPORTS TO: VP, Head of Consumer Products, China
Warner Bros. Consumer Products (WBCP), a Warner Bros. Entertainment Company, extends the Studio’s powerful portfolio of entertainment brands and franchises into the lives of fans around the world. WBCP partners with best-in-class licensees globally on an award-winning range of toys, fashion, home décor, and publishing inspired by franchises and properties such as DC, Looney Tunes and Hanna-Barbera.
With innovative global licensing and merchandising programs, retail initiatives, promotional partnerships and themed experiences, WBCP is one of the leading licensing and retail merchandising organizations in the world.
To be successful at WBCP, you must have a willingness to model our values and behaviors, champion diversity and inclusion, leverage data and insights to maximize the legacy of our deep brands and franchises while maintaining a commitment to fostering best-in-class talent.
JOB RESPONSIBILITIES
Develop category strategic licensing plans and sales strategies for food, health, beauty and other categories adapting the global strategy to our local/regional/International consumer needs. Identify growth opportunities and new business initiatives with the goal to drive incremental revenue. Identify and apply competitive/industry key learnings and trends and apply to growing new business. Provide critical input, research and analysis on strategic initiatives and high-level business decisions.
Existing licensee evaluation, renewal deal term negotiation including recommends guarantees, and royalty rates based on specific property and current market assumptions, category analysis and day-to-day category management; Establishes and cultivates potential licensees, prepare presentations, contract negotiation, and follows through to execution.
Manage and monitor revenue and expense budgets across categories to ensure that financial objectives are achieved. Provide quarterly business forecasts to evaluate progress against budget. Participate in all budget meetings to establish revenue goals and track progress quarterly.
Monitor licensees’ overall performances throughout contract term, including product sales, financial commitments, marketing efforts and distribution strategies. Examine potential to cross-promote products between licensees to maximize sales opportunities.
Works with Franchise, Product Development and Creative to coordinate all aspects of licensees’ product development.
Determine and establish appropriate retail opportunities to build and manage WBCP brands.
Establish and maintain business relationship with licensees. Attends assigned trade shows and visit licensees as necessary to develop category licensee base.
Work closely with Global Category teams and partners in Theatrical Promotions, Home Entertainment, WBIE and DC Entertainment to ensure alignment on business strategy and client communication.
Special projects as needed.
JOB QUALIFICATION STANDARDS
Work Experience
Minimum of 5-7 years of experience in sales and marketing in entertainment licensing or related field.
Knowledge of promotions, food, health and beauty industry.
Education, Professional Training, Technical Training or Certification
Bachelor's degree is required.
Proficiency with Microsoft Office required (i.e. Word, Excel, PowerPoint, etc.)
Knowledge/Skills/Other Requirements
Fluent in Chinese and English.
Must have a successful track record in category management and proven ability in developing, analyzing and implementing business strategies and plans.
Must have excellent negotiating skills, flexibility and knowledge of consumer products and the licensing industry.
Must have ability to organize and prioritize work, prepare and present written and oral sales presentations, and communicate with clients, licensees, and management to determine needs and solve problems.
Knowledge of entertainment industry preferred Effective and proven interpersonal, written and presentation skills.
Must be able to communicate effectively and tactfully with all levels of personnel, inside and outside the company.
Must possess proven and effective sales forecasting and budgeting skills, problem-solving skills, strategically analytic skills.
Must be able to travel as needed.
Management has the right to add or change duties and job requirements at any time.
How We Get Things Done…
This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.
Championing Inclusion at WBD
Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, regardless of sex, gender identity, ethnicity, age, sexual orientation, religion or belief, marital status, pregnancy, parenthood, disability or any other category protected by law.If you’re a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request.