Senior Business Systems Analyst
Publicis Groupe
**Company description**
A division of Publicis Groupe, Publicis Digital Experience is a network of top-tier agencies designed to develop capabilities and solutions to enable growth and provide scaled access to the digital capabilities of Publicis Groupe in service of our clients. Together, the Publicis Digital Experience portfolio endeavors to create value at the intersection of technology and experiences to connect brands and people.
Our model to transform every brand experience will help clients navigate, develop, and activate commerce in a way that will provide them with a future-proof model for modern marketing. With our unique expertise in consumer engagement, CRM, and commerce, Publicis Digital Experience powers brands and empowers people in a new era of creativity. An ever-changing landscape and the need for fluid thinking is just part of our problem-solving nature. Which means we're untethered from any specific medium or method—we go where ideas will work best.
We are an expanding network with more than 5,000 employees, with agency brands throughout our global offices. Publicis Digital Experience brands include Razorfish, Digitas, Arc Worldwide, Saatchi Saatchi X, Plowshare, 3Share, and the Publicis Commerce Exchange.
**Overview**
The Business Systems Analyst will contribute to, produce and manage client deliverables relative to our multi-channel marketing engagements, serving as a liaison between client staff and internal Epsilon technical delivery teams. You will work closely with account team leads to ensure accurate and timely delivery of account deliverables, with a focus on defining new campaigns, reports and database functionality.
**Responsibilities**
+ Support and coordinate the marketing, reporting and database processes and associated tasks such as requirements, functional specifications and other client documentation
+ Support and coordinate System Integration Testing (SIT), User Acceptance Testing, and associated activities such as test plan, test cases and test execution
+ Analyzes complex business problems to be solved with automated systems
+ Support and coordinate Change Management initiatives
+ Support and coordinate Issue Management events from identification through resolution
+ Able to assess a situation, receive input from partners, and select a course of action
+ Able to clearly communicate and articulate, both written and verbally, detailed specifications (e.g., project requirements, requested changes, and testing results)
+ Is effective working with local, remote and global team members.
+ Able to assemble, analyze and evaluate data and be able to make appropriate and well-reasoned recommendations and decisions to support the business, its marketing objectives, and internal project teams
+ Able to create and update specs/documents, and assess completeness of requirements information received
+ Able to properly interpret customer marketing needs, and translate into understandable written requirements
+ May need to demonstrate a deep technical platitude, and understand both business and technical language and ideas
+ Solid project management skills
**Qualifications**
**Technical Knowledge**
+ Solid understanding of Relational Database Management Systems
+ Strong in SQL and able to navigate a client database solution to support data analysis and testing
+ Working knowledge of marketing concepts and end-to-end marketing execution
+ Experience with, and understanding of, all phases of the SDLC
+ Proficient with Microsoft Word, Excel, MS Project
**Relevant experience may include some or all of the following:**
+ Has performed basic BSA tasks within the SDLC process.
+ Has supported Change Management and Issue Management.
+ Has experience consulting with external client contacts.
+ Has experience working in a service organization.
+ Has contributed to or authored client deliverables.
+ Has maintained project/account documentation.
+ Has experience creating and implementing test cases.
+ Has worked with technical staff to design and implement technical solutions.
+ Experience working with scrum teams in an agile environment preferred.
**Experience**
+ Requires 3+ years of related experience
**Education**
+ Candidates must possess a Bachelor's degree, preferably in Information Technology (IT), Computer Science (CS), or a related subject area, and at least 3 years of relevant work experience
**Additional information**
The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:
+ Paid Family Care for parents and caregivers for 12 weeks or more
+ Monetary assistance and support for Adoption, Surrogacy and Fertility
+ Monetary assistance and support for pet adoption
+ Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
+ Tuition Assistance
+ Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
+ Matching Gifts programs
+ Flexible working arrangements
+ 'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
+ Business Resource Groups that support multiple affinities and alliances
The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.
Publicis Digital Experience is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines.
Compensation Range: $72,390 - $99,960 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 10/03/2025.
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