About EssenceMediacom: A Leading WPP Media Brand  

A Leading WPP Media Brand, EssenceMediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world’s best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy — built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve.

Role Summary and Impact 

We are currently looking for Senior Business Director to join us. You will be responsible for Media Planning among the brands that are market leaders. You should have a well-rounded understanding of media strategy and planning.
Reporting of the role – Head of the Business   

3 best things about this job:    Working on a cult brand and the global market the playfieldDigital core to the business, but not e-businessEvangelize Tech innovation to build efficiencies         Media Planning & Strategy Work closely and in-depth with a team of Integrated planners, with the ability to guide on media planning with Platform depthStrategic mindset considering audience deep dive, creating an approach note and bringing WPP Media vertical offerings while stitching the final approach/presentation to client

Client SuccessUnderstand client objectives, category/competitive trends for various product categoriesAbility to steer client review meetings on regular basisWork towards delivering client delight and success by stitching all media offering including - Digital media, Offline media, content marketing, brand associations

Manage Campaign Supervision TeamManage and supervise a team of campaign supervisorsMust know platform nuances and details to lead a team of Supervisors efficientlyGuide the team on regular basis for Optimization of campaignsWork with the Planning team delivering time to time reports,

Campaign and business reportingWork with the team of planners and reporting experts to build and deliver camping reports and Post Campaign analysis time to timeHave the foresight to tie back media delivery and reports with business objectivesWork on automation of reports with the automation experts in WPP Media 

Team ManagementAbility to manage large teams on Performance (Biddable and Performance Display) for from strategizing to delivery and client engagement at Annual to regular reviews.Develop and strike partnership deals with key publishers and large affiliatesIn three months:     Work with all constituents of integrated media eco-system under one single roof, bring them together as one offering for the clientIntroduce digital channels across media and get the ‘optimum’ performance media mix across existing clientsLead the team of plannersIn six months:     Learn about effectively pitching all integrated media products to clientsWorked with a diverse team of media buyers and planners across 360-degree media and beyondBe ready to lead and deliver reviewsIn 12 months:     Emerged as a coveted champion and go-to person on digital marketing solutionsProficient with latest trading techniques and deals by managing largest portfolio publishers and channel partners              Skills and Experience:

Minimum 11-12 years in  media planning and strategizingExcellent written and oral communication skills combined with outstanding presentation skillsTeam management skillsComfortable with client business metrics data and be able to use the same to craft media strategy Understanding of programmatic landscape viz. Knowledge of the digital advertising industry, trends, technologies (DMP, DSP, SSP etc.) – PreferredApplied knowledge of 3rd party ad serving, website and tracking and associated technologies – PreferredIntermediate to advanced analytical skills, specifically relating to performance data and metrics – PreferredStrong interpersonal and communication skills Abreast with the latest technology that will affect digital advertisingWorked closely with publisher partners to elevate industry standards in-line with client needs.Exposure to affiliate and programmatic technologiesPeople managing skills

Life at WPP Media & Benefits   Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. 

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While we appreciate all applications received, only those candidates selected for an interview will be contacted.