Overview of the roleEssenceMediacom is an agency of GroupM, the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for Senior Business Director to join us. 

You will be responsible for Digital media planning among the brands that are market leaders. You should have a well-rounded understanding digital media, largely from planning perspective and should have an understanding for Supervision of execution of digital campaigns including - search, social, reserve (direct) media and all that comes with it.       Reporting of the role – Head of the Business     3 best things about this job:     Working on a cult brand and the global market the playfield Digital core to the business, but not e-businessEvangelize Tech innovation to build efficienciesResponsibilities:               Media Planning & StrategyWork closely and in-depth with a team of digital planners, with the ability to guide on media planning with Platform depthStrategic mindset considering audience deep dive, creating an approach note and bringing GroupM vertical offerings while stitching the final approach/presentation to client

Client SuccessUnderstand client objectives, category/competitive trends for various product categoriesAbility to steer client review meetings on regular basisWork towards delivering client delight and success by stitching all media offering including - Digital media, Offline media, content marketing, brand associations

Manage Campaign Supervision TeamManage and supervise a team of campaign supervisorsMust know platform nuances and details to lead a team of Supervisors efficientlyGuide the team on regular basis for Optimization of campaignsWork with the Planning team delivering time to time reports,

Campaign and business reportingWork with the team of planners and reporting experts to build and deliver camping reports and Post Campaign analysis time to timeHave the foresight to tie back media delivery and reports with business objectivesWork on automation of reports with the automation experts in GroupM

Team ManagementAbility to manage large teams on Performance (Biddable and Performance Display) for from strategizing to delivery and client engagement at Annual to regular reviews.Develop and strike partnership deals with key publishers and large affiliatesIn three months:     Work with all constituents of digital eco-system of Group M under one single roof, bring them together as one offering for the clientIntroduce digital channels across media and get the ‘optimum’ performance media mix across existing clientsLead the team of plannersIn six months:     Learn about effectively pitching 360 digital products to clientsWorked with a diverse team of media buyers and planners across 360-degree media and beyondBe ready to lead and deliver reviewsIn 12 months:     Emerged as a coveted champion and go-to person on digital marketing solutionsProficient with latest trading techniques and deals by managing largest portfolio publishers and channel partners       What you will need:    
  Minimum 11-12 years in digital media planning and buyingExcellent written and oral communication skills combined with outstanding presentation skillsTeam management skillsUnderstanding of programmatic landscape viz. Knowledge of the digital advertising industry, trends, technologies (DMP, DSP, SSP etc.) – PreferredApplied knowledge of 3rd party ad serving, website and tracking and associated technologies – PreferredIntermediate to advanced analytical skills, specifically relating to performance data and metrics – PreferredStrong interpersonal and communication skillsProblem-solving skillsAbreast with the latest technology that will affect digital advertisingWorked closely with publisher partners to elevate industry standards in-line with client needs.Exposure to affiliate and programmatic technologiesPeople managing skillsMore about EssenceMediacom:

We are a global communications agency leading with breakthrough thinking, building explosive growth for brands, and helping our clients see the bigger picture. Our daring global network of 10,000 influencers help our clients breach traditional boundaries in media, uncover novel ideas, and unleash exponential growth. EssenceMediacom challenges conventional thinking to build, propel, and supercharge our clients’ businesses at scale and lead our industry in critical areas such as diversity, equity, inclusion, and sustainability.       EssenceMediacom understands that our people are tasked with big goals: building breakthrough growth for brands and leading with breakthrough thinking in our industry. Our people are at the heart of this work because their ideas will enable us to decode the intersections of people, content, and technology to bring our aspirations to life. Our success is down to our eclectic, diverse, and talented people. EssenceMediacom is a place for us to grow our careers and expand our horizons. EssenceMediacom is committed to building an agency culture that supports our people, puts diversity at the forefront of our operations, and creates opportunity for all. This collective culture will be our “new power” where ideas are freely exchanged, and collaboration is actively encouraged in a place where you can innovate in our hyperconnected world.