Обязанности: Develop & implement category / brand strategy to ensure profitable growth Ownership over brand equity – continuously ensure brand equity is aligned with local market needs and strategic objectives Category P&L management Market Research & Consumer Insights Development and execution of yearly marketing plan Development of 360 communication campaigns Build strong innovation pipeline for the brands Lead cross-functional teams to ensure the achievement of business results Effective use and control of A&M budget, ensuring brand's priorities are covered Требования: University Degree (Marketing – preferable, Business Administration) 5+ years of experience in brand management (FMCG sector) is a must, experience in Dairy category is a strong asset Proven track record of driving brand equity and business performance within FMCG Strong financial acumen with experience in managing P&L, marketing budgets, and delivering cost-effective solutions Proficient in leveraging data-driven insights to optimize marketing decisions and strategies Experience in strategic planning, category development, data analysis Strong communication skills, project leadership & planning skills English – Fluent, Russian – Fluent, KZ – fluent knowledge is an asset