Local Office, Thailand
9 days ago
Senior Associate Campaign Marketing Manager

It's fun to work in a company where people truly BELIEVE in what they're doing!

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Job Description

Key Responsibilities:

Homepage & App Content Management

Manage the content displayed on the homepage and mobile application, including banners, CTAs, recommendations, and seasonal promotions.

Schedule and coordinate updates aligned with campaign calendars, marketing activities, and business objectives.

UX/UI Optimization

Collaborate with product designers, developers, and marketing to improve the UI/UX of the homepage and app.

Use data and user feedback to optimize layouts and content flow for better engagement.

Performance Analysis & A/B Testing

Monitor key performance indicators (KPIs) such as CTR, bounce rate, conversion, and session duration.

Conduct A/B testing to optimize content placement, design, and user journey effectiveness.

Campaign Integration

Align homepage and app content with promotional campaigns, deals, and partner initiatives.

Work closely with campaign and category teams to ensure visibility of high-priority products/services

Cross-functional Collaboration

Coordinate with campaign, product, marketing, tech, data analytics, and customer service teams to ensure cohesive digital strategy.

Act as the point of contact for homepage related initiatives.

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Requirements

At least 5 years of relevant working experience and at least 1 year in leading organizations or cross-functional matrix team setup. Experience in Travel or Technology Industry is a plus

Minimum bachelor's degree in Engineering, Mathematics, Computer Science, Business, Finance, or Information Management from top local or overseas universities

Top tier management consulting and high-level proficiency in Excel, SQL, and data analytics would be a plus

Solid critical, analytical, and problem-solving skills; strong in numbers and analytics leveraging big data and customer centric approach

Growth mindset - mature and self-driven person, embrace challenges, and has entrepreneurial spirits

Excellent communication, passion, dedication, and energy to get things done

Experienced in working as an individual contributor / hands-on marketer; able to develop short-mid-long term business plans

Self-driven, able to juggle multiple projects with clear prioritization. Able to perform under pressure and maneuver within business ambiguities

Comfortable working in flexible working hours conditions and occasional business travel

Passionate about customers and deliver great communication to customers

Passionate in developing high performing team

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If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!

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