At Chase, we are committed to providing our employees with opportunities for growth and development. As a Senior Associate on the Chase Travel marketing team, you will have the chance to work on exciting projects, collaborate with talented professionals, and make a significant impact on our marketing efforts. 

 

As a Senior Associate, Paid Media and Customer Engagement within Chase Travel, you will be responsible for managing and optimizing paid media campaigns and audience segmentation for Chase Travel. You will play a crucial role in enhancing our marketing strategies and driving customer engagement through innovative paid media and personalized experiences through audience segmentation and enablement. This role requires a strategic thinker with a strong skillset in digital marketing and paid channels. The ideal candidate will have experience in full funnel paid campaign development, audience targeting, marketing best practices, and executional excellence. 

 

Job Responsibilities

Lead and execute the paid media learning agenda for Chase Travel to further test and evolve the go to market plans by utilizing data-driven insights to refine strategies and enhance campaign performance Develop and implement strategies for audience optimization, segmentation and offer enablement in paid channels, analyzing data to identify opportunities for targeted marketing efforts Support project management activities for paid media initiatives, collaborating with cross-functional teams to ensure timely delivery of projects or deliverables Partner with Brand for strategy alignment and consistency of messaging and creative execution Manage day-to-day reporting needs by leveraging self-serve analytics tools to derive insights and by partnering with Data and Analytics Synthesize leadership recaps, including preparation of monthly insights and performance reporting Oversee approvals and controls procedures inclusive of traffic sheet validations and media invoicing processing, ensuring compliance and maintaining high standards of quality and accuracy Work closely with product teams to pull through experiences that enable the media to work harder through continued martech enhancements Support technical components of paid enablement, including landing page, AppsFlyer, and Adobe tracking optimization workstreams

 

Required qualifications, capabilities, and skills

Bachelor's degree in Marketing, Business, or a related field. 3+ years of experience in digital marketing or advertising with proven Travel industry experience Proven expertise in developing and executing successful digital marketing campaigns and paid media management across multiple channels  Strong analytical skills with the ability to interpret data and make informed decisions Strong project management skills, with the ability to manage multiple projects and meet tight deadlines.  Excellent communication and collaboration skills, with experience working with cross-functional teams and external agencies.  Detail-oriented and process-driven, with a strong focus on accuracy and quality.  Proficiency in marketing automation tools and platforms across various digital channels.  Strong analytical skills, with the ability to interpret data and provide actionable insights.  Demonstrates skill in assessing potential outcomes during campaign planning and execution, with a strong ability to implement proactive problem-solving strategies.