New York, NY
1 day ago
Senior Associate, Offline Paid Marketing, Consumer
About the Team

DoorDash’s mission is to grow and empower local economies. By building intelligent, last-mile delivery technology for local cities, DoorDash connects people with the local businesses they care about — helping grow businesses and the communities that support those businesses. To further this mission, we’re looking for a marketer who will sit at the intersection of growth, brand, product, and operations, to develop integrated marketing strategies for our consumer business at DoorDash. The integrated marketing team is a group of marketing generalists responsible for translating business goals into marketing strategies and serving as the general manager across the organization to bring those strategies to market. 

About the Role

The Consumer Offline Paid Marketing team is looking for a strategic, entrepreneurial, and data-driven marketer to grow DoorDash's Marketplace. This role will report into an Offline Manager (team lead) and will be responsible for the end-to-end media campaign management inclusive of strategic recommendation, execution and reporting to grow DoorDash’s brand relevance and first choice consideration. 

You’ll play a foundational role in redefining and evolving our approach to awareness and high reach media and contribute to growing brand health and long-term monthly active user goals against key strategic audiences. Through the impact of your work, you will help us re-imagine the way we drive deeper consumer engagement across various use cases and product offerings. 

You’re excited about this opportunity because you will… Responsible for day-to-day operational management of offline media channels and campaign execution and management, inclusive of media recommendation, budget management and data/analytical reporting Work closely with agency partners to develop media and brand media integration strategies & tactical recommendations to deliver against business briefs in service of growing brand consideration for key audiences and brand health Collaborate cross-functionally with internal stakeholders to inform media recommendations using subject matter expertise, consumer knowledge and data driven insights  Familiarity with measurement tools to deep dive into root cause analysis and support succinct post campaign reports and any performance reporting cadences  Build foundational understanding across the offline media mix and our media/streaming partner’s product offerings to contribute to and elevate go to market media plans  Support establishing new processes & playbooks required to optimize team operations and develop best practices We’re excited about you because you have… Bachelor’s degree or higher; MBA a plus  4+ years managing and executing tactical, large-scale advertising campaigns across offline and/or brand marketing channels (i.e. OTT/CTV, streaming audio, OOH, brand partnerships and sponsorship media IP, broadcast TV, content).  Has experience with paid media planning, buying and optimization either at an agency or in-house as a client, ideally at a high growth consumer brand.   A love for collaborating and working on a team with extensive cross-functional experience partnering with groups across marketing (paid media, brand, content, studio production, analytics etc.)  Excellent verbal / written communication and presentation skills and are able to organize critical info both to senior leaders, external partners, and cross-functional stakeholders. You’re not afraid to get your hands dirty and get deep into the data yourself, with experience sifting through a detailed analysis and synthesizing actionable insights to make data-driven decisions. You do this while still having a strong bias for action and being able leverage your intuition when you don’t have all the data you might need.  A creative and entrepreneurial mindset - you enjoy tackling unsolved problems, building new processes and ways of thinking, and finding creative solutions with limited resources. 

 


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