Overview This role will support Ruffles, Cheetos and Çerezza brand programs. It is a high-impact role aiming to drive a significant campaigns where every step must be carefully crafted and executed. Role will assist with agency and supplier coordination, content and material preparation, reporting and operational follow-ups, performance analysis and channel specific extra projects. Role will leverage Nielsen, household panel, and internal data to conduct deep-dive analyses that uncover growth opportunities and guide the brand’s strategic direction through data-driven insights. Additionally, close collaboration with other functions including field teams and sales will be important Responsibilities Develop and execute strong marketing communication programs for brands through ensuring best creative idea, best execution, and best media planning within TCP approach. Drive consumer & shopper reach & engagement and maximize conversion. Build brand and consumer value to create strong brands that cater to the needs of our consumers. Lead launch of new product & packaging including NPD, LTO, pricing/promo related pack design changes Drill for new consumer insights through consumer data analysis and interpretation, leverage business knowledge, insights and analytics to clearly identify problems to solve (shopper, customer, category and company), Track brand perfomrance Manage brands budget. Collaborate with agencies and other functions, especially with insights, sales, trade marketing and commercialization. Assist with agency and supplier coordination Qualifications University Degree At least 2 years of marketing experience Have proven examples of leadership & influence skills. Be a creative thinker Fluent in English and Turkish High ownership; strong time management capabilities. Trustable team player Stake holder management from different backgrounds Insights know how & data reading - Digital Insight & Shopper & RM Insight know-how Analytical thinking & story telling via merging different sources. Ability to have multitasking muscle. Have quick adoption on changes.