**Description** At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career. Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express. **How will you make an impact in this role?** This position is in the US Consumer Services Business Unit – Marketing Analytics team. The USCS team is passionate about making membership an indisputable competitive advantage and helping each other become better leaders every day. The U.S. Consumer Marketing team (USCM) is part of the US Consumer Services Group and is responsible for making membership essential by creating and delivering world class marketing for our differentiated products and services that drives demand and inspires engaged card members across the customer lifecycle. This specific role is part of prospect acquisition analytics and personalization team responsible for driving effective channel strategy and offer analytics for prospect channel. **Key responsibilities include:** + Build effective targeting, offer, and messaging strategy for Consumer Referral Channel Analytics + Partner with Channel Marketing, Product, Investment Optimization and Customer teams to implement effective acquisition strategies to drive growth in Referral channel + Ensure accurate, efficient channel planning and leverage world class analytics & data science to help Referral channel further its personalization charter + Work in a dynamic, fast changing environment, with attention to detail, superb communication skills and success driving results through multi-functional collaboration + Evaluate impact on business of different initiatives and analyze data to create insights to advise strategy for further improvement + Innovating and evolving processes to drive business results + Expand usage of data-backed decisions/data science in strategies and scaling up opportunities for the channel **Critical Factors to Success:** + Analytical Approach & Technical Expertise + Strong Business Acumen **Minimum Qualifications** + 2-3 years of relevant analytics experience. + Degree in business, economics, statistics, mathematics, engineering or finance combined with a master’s or other secondary professional qualification + Strong analytical and problem-solving skills. + Strong interpersonal, written and verbal communication skills. + Experience in programming languages like Hive, SQL, SAS, Python etc, + Proficient in MS Office especially excel and powerpoint **Qualifications** We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally: + Competitive base salaries + Bonus incentives + Support for financial-well-being and retirement + Comprehensive medical, dental, vision, life insurance, and disability benefits (depending on location) + Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need + Generous paid parental leave policies (depending on your location) + Free access to global on-site wellness centers staffed with nurses and doctors (depending on location) + Free and confidential counseling support through our Healthy Minds program + Career development and training opportunities American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law. Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations. **Job:** Data Mgmt and Analytics **Primary Location:** India-Haryana-Gurugram **Schedule** Full-time **Req ID:** 25013300