Senior Analyst, Sales Operations Requisition Id: Business Unit: Corporate Location: Hyderabad, IN, 500081 XPO India Shared Services **JOB DESCRIPTION - Senior Analyst, Sales Operations** **Key Responsibilities:** + **Pardot Campaign Management:** + Build, test, and optimize automated marketing workflows and engagement programs. + Manage and maintain segmented prospect lists and dynamic lists for targeted campaigns. + **Email Marketing:** + Design and develop responsive email templates using Pardot. + Execute and analyze email campaigns to drive engagement and lead generation. + **Landing Pages & Forms:** + Create, test, and manage Pardot landing pages and forms with clear calls to action. + Apply lead scoring and grading models to improve lead qualification. + **Analytics & Optimization:** + Use **Google Analytics** and Pardot reporting to track campaign performance and user behavior. + Implement **UTM tagging** strategies to monitor campaign sources and optimize ROI. + Make data-driven recommendations to improve engagement and conversions. + **CRM & Integration:** + Ensure accurate syncing between Pardot and Salesforce CRM. + Maintain clean data and campaign tracking alignment across platforms. + **Digital Marketing & SEO:** + Collaborate on broader **digital marketing** initiatives including SEO strategies. + Support content teams with insights into landing page and campaign performance. + Ensure marketing efforts align with SEO best practices. **Qualifications:** + 4+ years of hands-on experience with **Salesforce Pardot** (Marketing Cloud Account Engagement). + Proficient in designing and building **email templates** , **landing pages** , and **forms** in Pardot. + Strong knowledge of **Google Analytics** , **UTM tagging** , and marketing campaign tracking. + Basic understanding of **Salesforce CRM** or similar systems. + Familiarity with **marketing automation concepts** , segmentation, and lead nurturing workflows. + Understanding of **SEO** fundamentals and how they relate to content and campaign strategy. + Experience in **digital marketing** , including performance analysis and campaign planning. + Working knowledge of HTML/CSS is a plus. + Excellent attention to detail, project management, and communication skills. **Preferred Qualifications:** + Pardot Specialist or Pardot Consultant Certification. + Experience in B2B marketing environments. + Familiarity with A/B testing and conversion optimization strategies. Be part of something big