At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career.

Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.

Senior Analyst, Small Business Digital Retention Marketing

American Express is the leading payment card issuer for small businesses in the United States and supports business owners with a wide range of differentiated products and services to help them run and grow their businesses. The Small Business Customer Retention team within GCS Marketing is responsible for building high impact strategies for At-risk Customers through proactive and reactive treatments.

The Senior Analyst, Digital Retention Marketing will lead a cohesive marketing strategy to reengage Small Business Card Members through targeted marketing channels and launch first-ever digital marketing treatments designed to target at-risk Customers, re-engage them on their Card and with Amex, and drive spend. This is an exciting opportunity to shape the digital strategy for at-risk customers and contribute to our Small Business customer loyalty strategy. The role involves close collaboration with stakeholders including Marketing, Product, Analytics, Legal, Compliance, and other Teams. Additionally, this person will analyze results and leverage insights to enhance the At-risk customer experiences and campaign performance.

Key Responsibilities:

Support and enhance the Digital Retention engagement curriculum designed to specifically address customer needs, drive spend and decrease attrition through strategic thinking using sharp project management skills Monitor, report and analyze campaign results, providing recommendations to define future campaigns while finding opportunities to increase performance Collaborate with internal stakeholders (AIM, Product) and external agencies in developing creatives, targeting strategies and executing marketing campaigns across digital channels (EM, MYCA, etc.) Expand existing initiatives by leveraging card member research, campaign results, product insights, and capability enhancements.

Minimum Qualifications:

Bachelor’s degree with 2+ years of email and/or digital marketing experience (financial services experience is a plus) Experience in digital marketing, PMO from kick-off to launch, understanding of execution processes and capabilities, and can easily adapt to change with a flexible attitude Previous work with creative agencies a plus Keen ability to manage multiple projects simultaneously, operate autonomously, and prioritize work Highly collaborative and comfortable in a cross-functional environment with many stakeholders and proven ability to influence internal and external partners Solutions oriented and ability to lead projects and overcome roadblocks Creative ability to ideate new ideas in enhancing digital retention engagement curriculum, leveraging expertise from internal stakeholders, external partners, and research Comfort in white space a plus Experience with Adobe Analytics a plus Intellectual curiosity and strategic thinking to proactively identify opportunities, anticipate challenges, and share creative solutions Positive team player with an ability to uplift team culture and build relationships among partners and colleagues alike

 

Salary Range: $55,000.00 to $105,000.00 annually + bonus + benefits

The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we’ll consider your location, experience, and other job-related factors.

We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:

Competitive base salaries  Bonus incentives  6% Company Match on retirement savings plan  Free financial coaching and financial well-being support  Comprehensive medical, dental, vision, life insurance, and disability benefits  Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need  20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy  Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)  Free and confidential counseling support through our Healthy Minds program  Career development and training opportunities

For a full list of Team Amex benefits, visit our Colleague Benefits Site.

American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law. American Express will consider for employment all qualified applicants, including those with arrest or conviction records, in accordance with the requirements of applicable state and local laws, including, but not limited to, the California Fair Chance Act, the Los Angeles County Fair Chance Ordinance for Employers, and the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance. For positions covered by federal and/or state banking regulations, American Express will comply with such regulations as it relates to the consideration of applicants with criminal convictions.

We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.

US Job Seekers - Click to view the “Know Your Rights” poster. If the link does not work, you may access the poster by copying and pasting the following URL in a new browser window: https://www.eeoc.gov/poster

Employment eligibility to work with American Express in the United States is required as the company will not pursue visa sponsorship for these positions.