Career Area:

Marketing

Job Description:

Your Work Shapes the World at Caterpillar Inc.

When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other.  We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.

About EPD:

Caterpillar's Electric Power Division (EPD) offers integrated solutions, parts, and services to meet the needs of our various commercial and industrial electric power customers. EPD supports a wide range of customer applications across the globe, including providing back-up power to hospitals, providing emergency power when natural disasters strike, and supporting critical infrastructure for data centers, municipalities, and more. With a rich history of more than 95 years in the electric power business, our team has world-class expertise and a proven ability to adapt to changing demands. We’re committed to providing sustainable and reliable solutions to our customers. Join our team to help build a better, more sustainable world for future generations!

We are looking for top talent to build and scale the next generation of technologies, products and services to help our customers build a better—more sustainable—world. We need self-motivated, intelligent and team-oriented individuals to make our plans a reality. Individuals with high emotional intelligence, humility and openness to discovery will thrive in the teams we are building.

Join us!

Job Summary:
In this evolving energy landscape, power is critical for growth and to keep operations going. This role provides an exciting opportunity to be a part of this fast-evolving energy landscape and help grow one of the key pillars of EPD. As a Senior Aftermarket Marketing Consultant within the Electric Power Division, you will become an expert in life-cycle services marketing. Your responsibilities will include designing and executing promotional campaigns to support the Go-to-Market Strategy, aiming to create awareness, consideration, and leads for aftermarket services at both the point of sale and post-sale stages with the target audience.

What You Will Do:

Aftermarket Services: You will manage marketing for Electric Power Vision Link, Customer Value Agreements, Rebuild and Repair Options, and Extended Service Cover offerings, helping grow our support to existing customer while attracting new ones. 

Promotional Campaigns: You will determine the right mix of tactics to achieve campaign success and deliver growth including SEM, SEO, content, digital, and email marketing. You’ll also have the opportunity to develop webinars, podcasts and blogs to raise awareness of our offering. 

Campaign Effectiveness: Monitoring the effectiveness of these campaigns will be a key aspect of your role and you’ll have the opportunity to bring and pilot new ideas to maximize success. 

Dealer Support: You will have the opportunity to work with the global dealer network to identify materials and resources needed for Prioritized Service Events (PSE). 

Communication: Maintaining effective internal communications in and outside the department to discuss and align the aftermarket and lifecycle strategies to the changing organizational scenarios.

Social Media: You’ll create new concepts and ideas to not only contribute to EPD channel growth but also to tell the aftermarket story to customers. In developing these, you will be able to leverage our internal, dealer and customer network for exciting and dynamic content.  

Design: If desired, you will be able to design materials for digital, physical events and print, experimenting with new messaging and concepts 

What You Have:

Customer Focus:  Extensive experience and knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions.  

Relationship Management:  Extensive experience and knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers.   

Strategic Thinking: Working knowledge of the importance of "big picture" thinking and planning; ability to apply organizational acumen and competitiveness to identify and maintain focus on key success factors for the organization. 

Promotion and Marketing Communications: Extensive experience and knowledge of different promotional and marketing communication techniques; ability to use different marketing channels and tools in combination to focus on how a business communicates a message to the market. 

Additional Information:

This position is located in Dallas, TX and does offer domestic relocation

Up to 25% domestic and international travel expected

Visa sponsorship is not offered for this position

About Caterpillar:

Caterpillar Inc. is the world’s leading manufacturer of construction and mining equipment, off-highway diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives. For nearly 100 years, we’ve been helping customers build a better, more sustainable world and are committed and contributing to a reduced-carbon future. Our innovative products and services, backed by our global dealer network, provide exceptional value that helps customers succeed.

Summary Pay Range:

$126,000.00 - $189,000.00

Compensation and benefits offered may vary depending on multiple individualized factors, job level, market location, job-related knowledge, skills, individual performance and experience. Please note that salary is only one component of total compensation at Caterpillar. 

Benefits:

Subject to plan eligibility, terms, and guidelines. This is a summary list of benefits.

Medical, dental, and vision benefits*

Paid time off plan (Vacation, Holidays, Volunteer, etc.)*

401(k) savings plans*

Health Savings Account (HSA)*

Flexible Spending Accounts (FSAs)*

Health Lifestyle Programs*

Employee Assistance Program*

Voluntary Benefits and Employee Discounts*

Career Development*

Incentive bonus*

Disability benefits

Life Insurance

Parental leave

Adoption benefits

Tuition Reimbursement

       

* These benefits also apply to part-time employees

Relocation is available for this position.

Visa Sponsorship is not available for this position. This employer is not currently hiring foreign national applicants that require or will require sponsorship tied to a specific employer, such as, H, L, TN, F, J, E, O. As a global company, Caterpillar offers many job opportunities outside of the U.S which can be found through our employment website at www.caterpillar.com/careers.

Posting Dates:

July 21, 2025 - August 4, 2025

Any offer of employment is conditioned upon the successful completion of a drug screen.     

Caterpillar is an Equal Opportunity Employer, Including Veterans and Individuals with Disabilities.  Qualified applicants of any age are encouraged to apply.

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