**Company description** Herd MSL represents one of Australia’s largest and most awarded group of agencies. Part of Publicis Groupe ANZ and global PR network MSL, Herd MSL has more than 21 years in the market and has achieved multiple agency and campaign wins and Cannes Awards for creativity – including PRIA’s 2022 Agency Team of the Year. We work with an impressive portfolio of clients ranging from established multinational technology companies and leading consumer and corporate brands to innovative industry leaders and state and federal government departments. At Herd MSL, we encourage our people to work in a way that provides balance, and we pride ourselves in fostering a behavior-led approach to flexibility. We are fun and fast-paced and thrive in a learning-based culture. **Overview** HerdMSL is an award-winning global public relations agency with a network of more than 100 offices in 40 countries. We’re known for tackling complex business challenges through bold creative thinking, expert execution, and content-led, multi-channel campaigns. At the heart of everything we do is our team: 50+ curious, fearless, and ambitious specialists who bring deep expertise across consumer and corporate PR, creative, social, and content. We're passionate about navigating complex environments and delivering high-impact work across some of Australia’s most loved and well-known brands. We live and breathe a strengths-based culture helping each consultant to become their best. Our agency purpose is to create conversations that change Australia which is underpinned by our four core values: show up fearless, stay curious, be kind and go home proud. **The Role** We're looking for an experienced and driven **Senior Account Director** to join our dynamic PR team based in Sydney on **fixed-term parental leave contract.** In this role, you’ll take the lead on a portfolio of high-profile consumer clients – including those in the tourism and travel space, driving earned media, influencer engagement, and integrated campaigns that capture attention and deliver results. You’ll be a trusted client partner and a strategic thinker, with a deep understanding of the consumer landscape and the media and influencer ecosystem in Australia. Your passion for storytelling, creative execution, and team leadership will ensure continuity and momentum across key accounts during the contract period. **What you can bring** + Experience in a Senior PR role, ideally within an agency setting, with a strong focus on consumer brands - experience in tourism and travel is a strong plus. + Proven success leading integrated PR campaigns with media and influencer strategy at the core. + A sharp strategic mindset with the ability to counsel senior clients, navigate complex challenges, and think ahead. + Excellent client service and relationship management skills. + Experience leading and mentoring teams, with a collaborative leadership style that motivates and empowers. + Well-established media and influencer networks, particularly across lifestyle, travel, and consumer verticals. \#LI-ZB1 **What we can offer you** Herd MSL offers flexible working arrangements to suit personal commitments, a fast-paced and fun environment, a people focused learning culture, variety and opportunity, and a heap of added benefits including birthday days off, Friday 3pm finish throughout summer, additional leave with longevity, access to industry leading mentors and much more. Plus, you get to work in our creative and open office in the heart of Pyrmont. _Be a part of the Publicis Groupe family, one of the world’s most progressive and dynamic modern communications businesses, enjoying all the perks that come with our network offering:_ + A comprehensive Wholeself program supporting Physical, Mindful and Financial wellbeing + A creative, fun and rewarding office environment backed up by our **Publicis Liberté** flexibility approach “working your way, with us!” + Access to our Global AI Platform, **Marcel** , connecting Publicis Groupe employees with opportunities for career mobility and collaboration across our global network + Extensive Learning & Development opportunities, including more than 15,000 learning programs via our online learning platform Marcel Classes + A culture of open feedback and support to reach your goals through our Career Conversations program + A committed Diversity, Equality and Inclusion strategy driven through our **Viva! Women** , **Égalité, enABLE** and **Embrace** (reconciliation action plan) programs + **Work Your World** program enabling employees the flexibility to work from anywhere in the world for up to 6 weeks per year + Parental leave policy with up to 18 weeks paid primary carer leave and generous secondary carer benefits + Access to counsellors, psychologists and professionals through **Sonder** - an all-in-on digital wellbeing technology platform designed to support psychological, medical & safety needs _Herd MSL, as a part of Publicis Groupe believes that to deliver the best solutions to our clients, our people need to reflect the diverse communities in which our clients operate. We value diversity and the skills, knowledge and experience that difference brings to our culture and solutions. We encourage applications from Indigenous Australians, people with disability, people from diverse cultural and linguistic backgrounds, mature age workers, and lesbian, gay, bisexual, transgender and intersex (LGBTI) people. We are committed to providing reasonable adjustments for employees with disabilities and for candidates in our application process. If you need assistance or adjustment due to a disability, please contact us._