**Company description** A division of Publicis Groupe, Publicis Digital Experience is a network of top-tier agencies designed to develop capabilities and solutions to enable growth and provide scaled access to the digital capabilities of Publicis Groupe in service of our clients. Together, the Publicis Digital Experience portfolio endeavors to create value at the intersection of technology and experiences to connect brands and people. Our model to transform every brand experience will help clients navigate, develop, and activate commerce in a way that will provide them with a future-proof model for modern marketing. With our unique expertise in consumer engagement, CRM, and commerce, Publicis Digital Experience powers brands and empowers people in a new era of creativity. An ever-changing landscape and the need for fluid thinking is just part of our problem-solving nature. Which means we're untethered from any specific medium or method—we go where ideas will work best. We are an expanding network with more than 5,000 employees, with agency brands throughout our global offices. Publicis Digital Experience brands include Razorfish, Digitas, Arc Worldwide, Saatchi Saatchi X, Plowshare, 3Share, and the Publicis Commerce Exchange. **Overview** Our SEM Strategists are our resident paid search experts, responsible for keeping on top of trends, developments, and standard processes and putting them to optimal use for each client’s paid search campaigns across our digital team. You will work with brand-name automotive OEMS and dealer groups who demand – and recognize – excellence. You’ll be part of a cross-functional team working together to make sure client needs are anticipated and met through execution. As an SEM Strategist, you will be responsible for the following key areas: 1) design, implementation, and execution of paid search strategy 2) Day-to-day optimization of campaigns 3) Implementation of ad-hoc client requests 4) Acting as a paid search POC for your assigned clients 5) project management on accounts you own. You will need to have more than SEM experience; you will need to have the drive to work independently and the communication skills to work as part of a thriving team. **Responsibilities** + Driving paid search strategy for your clients + Design, implementation, and execution of your clients paid search campaigns + Daily optimization efforts to achieve your client’s performance targets & goals + Campaign monitoring to ensure the account is pacing well relative to budgets and targets + Implementing testing initiatives in key areas such as ad creatives, audience segmentation, placements, and networks + Design & implementation of ad-hoc client requests for campaign builds, creative rollouts, reporting requests and other needs + Configure required campaign templates to streamline dynamic campaign creation & maintenance + Activate relevant audiences supplied by client + Work and prioritize within timelines; coordinate work-steams across teams and channels + Effectively communicate both verbally and in writing with both internal and external partners + Stay current with Google and Facebook new features and standard processes. **Qualifications** **Qualifications** + 3-5 years in experience working in Paid Search strategy and execution + Certifications within Google Ads and Bing is required + Knowledge of 3rd party bid-management tools + Experience w/call tracking systems & implementations + Proven track-record: past projects were consistently successful (i.e., met the consumer's need, met business objectives, delivered on-time with no/few surprises) + Ability to grasp complex concepts and systems quickly, and express them in simple ways + Working experience within Google Tag Manager & Google Analytics for paid media marketing objectives + Experience working within a task manager system is highly preferred + Deadline and detail oriented, with the ability to handle multi-faceted task lists + Critical thinking and quantitative analytical skills + Proficient in MS Excel, PowerPoint, and Word + Excellent verbal and written skills + High-energy, positive, team-first mentality **Additional things that will impress us:** + Automotive marketing experience + A Google Analytics certification + You are an energetic and creative search marketing enthusiast; eager to roll up your sleeves and be hands on, learn, and grow in the search engine marketing space + Bring ideas and thought leadership to the table + You are entrepreneurial spirited and a self-starter; able to work both independently and in a team environment + You are comfortable working with 3rd party tracking platforms **Additional information** The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include: + Paid Family Care for parents and caregivers for 12 weeks or more + Monetary assistance and support for Adoption, Surrogacy and Fertility + Monetary assistance and support for pet adoption + Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance + Tuition Assistance + Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more + Matching Gifts programs + Flexible working arrangements + 'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility) + Business Resource Groups that support multiple affinities and alliances The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents. Publicis Digital Experience is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances. If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines. Compensation Range: $53,200 - $67,200 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 09/25/2025. \#LI-DJ1